Wool Coats first appeared on Chictopia's streetstyle gallery in Winter 2009 seen on Plovdiv blogger Frickys of frichic.com. She styled her black Zara wool coat with a white American Apparel t-shirt dress, gray Zara cardigan sweater, and black Zara heels shoes. Since then, Wool Coats have grown in popularity as bloggers from Los Angeles, New York, and San Francisco have discovered them. Wool Coats are generally seen in chic, casual, and classic style. Popular brands of Wool Coats are Topshop, Old Navy, H&M, Zara, and vintage.