Wool Coats first appeared on Chictopia's streetstyle gallery in Winter 2009 seen on Plovdiv blogger Frickys of frichic.com. She styled her black Zara wool coat with a white American Apparel t-shirt dress, gray Zara cardigan sweater, and black Zara heels shoes. Since then, Wool Coats have grown in popularity as bloggers from Los Angeles, New York, and San Francisco have discovered them. Wool Coats are generally seen in chic, casual, and classic style. Popular brands of Wool Coats are thrifted vintage, Topshop, H&M, vintage, and Zara.
There are currently 780 streetstyle photos of bloggers wearing Wool Coats. Most recently, blogger Yamilla of stylebonbon.blogspot.com styled her black DIY wool coat with a gray H&M Trend wool pants.