The Wet Look trend first surfaced on Chictopia's streetstyle gallery in Winter 2009 seen on London blogger ChristingC of fashionhedonism.com. She wore her black American Apparel wet look skirt with a white Urban Outfitters printed tank top, black Topshop sequined vest, and black new look patent ankle boots shoes. Since then, Wet Look clothing has grown in popularity as bloggers from Bucharest, London, and Yogyakarta have discovered them. Wet Look clothing is generally seen in casual, chic, and urban style. Popular brands of Wet Look clothing are Bershka, new look, Ebay, Alcott, and Topshop.
There are currently 120 streetstyle photos of bloggers wearing Wet Look clothing. Most recently, blogger alinaceusan of alinaceusan.wordpress.com styled her ruby red Dsquared2 wet look shorts with a black Dsquared2 feather jacket.