The Rouge trend first appeared on Chictopia's streetstyle gallery in Fall 2012 seen on Jeddah blogger borntobotheryou of borntobotheryou.blogspot.com. She styled her black blackmilkclothing rouge top with a black yeswalker ankle boots and dark brown blackmilkclothing the last judgement leggings. Since then, Rouge clothing has grown in popularity as bloggers from Jeddah, Italy, and Lagos have discovered them. Rouge clothing is generally seen in rocker, bohemian, and vintage style. Popular brands of Rouge clothing are Newlook, Moschino, and blackmilkclothing.
There are currently 4 streetstyle photos of bloggers wearing Rouge clothing. Most recently, blogger joujouvilleroy of joujouvilleroy.com wore her black Moschino rouge dress with a black Dsquared2 fiocchetti heels.