It was a normal Friday evening walking down Fifth Ave after work. I have trained myself over the years to look straight and walk fast instead of window shop on 5th. I failed that day. As I passed by H&M, I stopped and studied the window for 10 seconds. It was the first time ever that I was ready to purchase by just looking at the window displays. It’s the designs that caught my attention at first, but it’s the concepts behind the designs that compelled me to write about this collection. Each piece in this CONSCIOUS EXCLUSIVE are made out of either organic cotton or recycled materials. I think it’s silly to buy clothes just because they made out of environmental friendly materials. But the sustainable factors definitely “romanticized” the buying experience.