how to start your own collection

I love fashion. I love wearing it, seeing it, talking about it and writing about it! But if there’s one area of fashion that I can’t seem to do, it’s the actual construction of it. I’m a dud on a sewing machine and even worse with a needle and thread. Maybe it’s because of my own ineptitude that I get so fascinated with people who can. Take our user Valerie King (edit: NOT Kim, bah sorry), aka nenee, for example, whose talents put my sad attempts at DIY to shame. Here are 5 tips for anyone interested in starting their own collection.

xoConnie

1. Learn the fundamentals of sewing.
You want to be able to create new things and experiment through trial and (lots of) error, but you also want to provide quality garments that can withstand the test of time. You can’t do that without first learning the fundamentals.

2. Constantly seek inspiration.
Even if you’re feeling uninspired, start something anyway, see where it takes you. The creative process is the fun part! One of the things I enjoy about making a new design is being able to see immediate results from my efforts. Don’t let minor setbacks discourage you though. If it doesn’t turn out exactly as you envisioned, figure out where you went wrong and find a remedy.

3. Photo shoots should accurately represent your items.
Clear, detailed pictures are a must. Also, I try to think in terms of what I would wear as a whole; it’ll keep things cohesive. All your clothes can be worn by the same girl, just on different occasions. So instead of focusing on one piece, try putting together entire looks complete with accesories. A dress is just a dress, but a dress with the right ushanka, ripped tights, and patent peep toe booties will make a difference in conveying your vision.

4. It’s business time
They don’t tell you this, but managing the business will be the bulk of your work. Network and establish your label as something reputable. This includes being on top of shipping orders and answering emails.

5. Love what you do.
Not to get all quasi-spiritual on you all, but I sincerely believe that if you love what you do, it will reflect on your work. Putting together a collection is just as much process as it is outcome. The better you get at it, the more you will love it, in a continuous cycle that feeds itself.