It was many years ago in Milan when Designer Gianni Versace made the scarf his signature style. Those late 1980’s ads with Linda and Naomi, all covered in extravagant printed silk, tight bustiers and lavish safety pins became milestones in the history of fashion. Then, his golden years became his legacy to the brand. The golden Medusa, the chains and the baroque shirts gave the Italian house a strong character and a unique identity.
Somewhere along the way, the trend’s glory days were gone and a drug lord and his mistress picked them them up. Yes, the scarf shirt along with the chunky Rolex, the heavy gold chain and matching gun became the ultimate “narco bling”. When a trend goes criminal (or guido) a comeback is highly unlikely, but like the phoenix or the shoulder pads, it has now risen from its ashes.
Thanks to Donatella going back to her family’s roots with the Versace for H&M collection and Dolce & Gabbana’s last D&G runway, scarf print is back and better than ever. The last show for the Italian duo’s second line marked the end of an era, and they decided to bid farewell with an overwhelmingly beautiful and colorful homage to the foulard. Not only was their collection memorable, but proof that with scarves, possibilities are endless.
Whether you go for a bohemian approach, a 70’s vibe or a dressy style, we should all try it at least once. Here are three different ways to style the scarf print trend!
When different trends (crochet, scarf, cropped top, boyfriend shirt, tangerine) unite for a Bohemian result.
A soft colored jacket can definitely make a scarf print pop. It doesn’t get cuter than a pink, blue and cream color combo.
Monochromatic is one of the biggest trends of the season, why not mix it in with the scarf style?
Works for Spring, works for Summer… Let’s get scarf’d!
Illustrations by Ana Sofia