With fashion weeks well under their way (have you seen Berlin? Amazing! Now it’s Paris Couture Week), it really isn’t surprising to find so many people gawking at both runway collections and street styles. I’m sure many of you already have a file labeled “inspiration” and an accompanying never-ending “want” list – I know I do. Then, to top that off, it’s awards season. There’s a mixture of the newest gowns and vintage couture pieces complete with swoon-worthy jewels and accessories that grace the red carpet. The fascination with celebrities and who, or what, they are wearing is borderline obsessive. In fact, Angelina Jolie’s Atelier Versace gown has already been knocked off. (I don’t support knock offs and I have a big problem with this – another EIU editor wrote about it here).
However, what I like about red carpets and street styles is being able to see how people interpret the latest trends and designer wares. Runway to real way. Since I spend most of my time reading blogs and clicking through thousands of street style photos, I tend to shop based on those more personal interpretations rather than, say, Prada’s look number 5 from the runway. There’s something about the addition of someone’s own signature touches and flair that grab my attention. No wonder Scott Schuman of The Sartorialist, Leandra Medine of The Man Repeller, and Blair Eadie of Atlantic-Pacific continue to be my favorites.
Although I love staring at the pages of an editorial shoot in a magazine or an ad campaign, I find that it doesn’t push me to go shop as much as style blogs do. A majority of the ads are the same looks that I’ve already seen during fashion week. Plus, these editorials serve more of an inspirational – and aspirational – platform. I’d love to have a head-to-toe Louis Vuitton outfit (read: the sweet mint eyelet-collared skirt suit, matching mint cap-toed metallic mule pumps, and see-through LV monogrammed top handle), but really, I can probably only afford the bejeweled headband. Even then, the headband alone would be a splurge. If they actually sell the headband.
I also have to keep in mind that these models tower over me. So, if I were to try on the skirt, it would end up as a ball gown. Though, this predicament doesn’t necessarily stop me from wanting to try it on for fun… Which leads me to this question: Do magazine editorials and ad campaigns affect your shopping habits? There have been countless articles pointing out the unrealistic sizes and lack of diversity employed by the fashion and the modeling industry. Unhealthy body image issues are all too real and unfortunate. I remember stumbling upon this study/survey months ago explaining that women are more likely to purchase something when models look like them. It’s now all so clear to me why I prefer perusing Chictopia and other street style blogs for what I want to shop for.
Like always, I welcome all of your thoughts and comments. Do you flip through magazines for inspiration or do the ads and editorials hinder you from wanting to shop? Have you grown accustomed to these modeling and advertising standards that you’ve become immune to them (they don’t affect how you shop at all)? Or do you like a mixture of both magazine and street style shots?