The sound of magazine subscriptions thumping into the mailbox in January is a refreshing and exciting noise to hear. The pages are not only filled with amazing editorials and fashion inspiration, but all of the new Spring/Summer 2012 campaigns are out and on physical pages in our hands. From the sweet tooth to the gothic surfer, campaigns this season are offering worlds of fantasy to delve into deeper love with a favorite designer brand. Here’s our roundup of some of our favorite campaigns for this season! (Click the designer title to see the full campaign.)
The gods of fashion are offering up amazing retro inspired campaigns featuring this season’s main muse, Natasha Poly. These two campaigns shot by Willy Vanderperre are making the rounds on the blogosphere and prove to be a popular favorite. While both campaigns feature the same model, are shot by the same photographer, and both exemplify Spring’s affinity for ladylike dressing, the difference in tone, drama, texture, and pattern make them completely separate.
1• Proenza Schouler Spring/Summer 2012
→ Natasha Poly by Willy Vanderperre
Proenza Schouler’s campaign offers up their collection in very similar styling and color palette to that of their collection. A roughly textured background set on a black background extends the tone set by the original show’s orange shag carpet and dark room. On a geometric stool, the campaign lets Natasha and the clothing to speak for itself, modernly framing crafty retro themes in minimalism.
2• Jil Sander Spring/Summer 2012
→ Natasha Poly, Daria Strokous, Clement Chabernaud, and Aiden Andrews by Willy Vanderperre
Jil Sander’s retro inspiration goes the opposite route and ups the drama with dark, jet black backgrounds accented by eerie shadows instead of the stark white room that the collection originally showed in. Broken glass frames the rich jewel tones of the colored ads featuring Clement and Natasha. The 1960s Hitchcock setting is strongest in the black and white versions of the campaign. Especially in the close ups, the broken glass and contrasting dark shadows make this campaign more about the character and emotion than the fashion.
TO THE BEACH
Fashion went to the natural Spring/Summer setting and took some of our favorite models to the shores this season. Providing completely different views of a similar environment are brands that could not be more different, Givenchy and Mulberry.
1• Givenchy Spring/Summer 2012
→ Giselle Bundchen, Mariacarla Boscono, Chris Moore, and Simone Nobili by Mert Alas & Marcus Pigott
Givenchy sets Tisci’s mermaid and surfer inspired collection on a stormy beach day with Giselle and Mariacarla, giving context to the fishlike sequins and tropical birds of paradise mirror prints. The Italian Gothic holiday theme if furthered by onyx surfboards and a dingy black truck. Mert and Marcus’ photography adds a dark and sensual sensibility to the otherwise light and pure color scheme of Givenchy’s Spring collection. The sinister edge here is as sharp as the coveted shark tooth necklaces so prominent in the collection.
2• Mulberry Spring/Summer 2012
→ Lindsey Wixson and Frida Gustavsson by Tim Walker
Mulberry paints a decidedly different picture, showing off the youth and candy sweetness of their brand near the Brighton boardwalk. Lindsey and Frida, looking like twins, frolic among gigantic candy wrappers and desserts in the Tim Walker-shot campaign. Walker’s signature surrealist touch is perfect to capture the girly sweetness of the brand. Setting the soft browns, candy yellows, and minty greens against melting pink sherbet give the clothes an even more playful vibe than they already have.
SHUT UP & DRIVE
Cars are really trendy this season. No, seriously. From Prada’s 1950s car prints to Spring 2012’s newly released campaigns featuring models contorting in the back seat. Rev up your engines and get ready for the new Spring fashion filled with delicate feminine dressing: pastels, pleats, and prints!
1• Akris Spring/Summer 2012
→ Daga Ziober by Karim Sadli
Akris shows off the soft colors, lacy texture, and bold prints against the buttery soft leather of a beige interior. The leather seats also provide a perfect background for Akris’ caramel colored leather jacket and matching bag. The bright white light from outside of the car tells us nothing about where we’re going, but when wearing a dress printed with lime green racecars and matching tote, does it really matter?
2• Jill Stuart Spring/Summer 2012
→ Daphne Groeneveld by Mario Sorrenti
In a similar fashion, Jill Stuart’s campaign is set in a beige interior car with a stark bright white outside. The use of the car is almost completely different though, focusing more on full body shots than on close ups and using the beige as a soft backdrop for the sheer pastel colored dresses. The photos almost look tipped over, as if the car is jetting through traffic urging a shocked Daphne to hold on to her seat.
3• Prada Spring/Summer 2012
→ Elise Crombez, Guinevere Van Seenus, Katryn Kruger, Meghan Collison, Natasha Poly, and Ymere Stiekema by Steven Meisel
This campaign makes no apologies for being high gloss, high glamour, and, most importantly, high octane. The Prada collection was opulent in its jeweled embellishments, florid patterns, and 50s inspiration. This is an iconic Hollywood movie moment through the lens of Meisel. Prominent in the campaign are the probably controversial it-piece from the show, the midriff top. Like Marilyn herself, Prada’s satiny bandeaus walk the line of vulgar and glamour. Paired with the shine of a convertible car, that’s a new meaning to driving with the top down. The show’s greasy waves were exchanged for full on curls and while the gas station almost reminds us of Hitchcock’s Psycho, the campaign is decidedly brighter, a perfect vision of summer.
The classic image of beautiful models hanging around with their beautifully exuberant designer duds is a fashion staple. While one could mock the iconic image, we praise these campaigns for offering something fresh and cool for Spring.
1• Emporio Armani Spring/Summer 2012
→ Kendra Spears, Tao Okamoto, and Wang Xiao by Alasdair McLellan
The campaign is very Chanel, but nonetheless the black and white contrast of the clothes is shown off amazingly in the completely grayscale campaign. The campaign was shot in Hong Kong, emphasizing the moving trend toward China as a rising power in fashion. With classic simplicity and luxury, the Emporio Armani campaign is a graceful addition to Mr. Armani’s recent ventures in Asian inspiration.
2• Louis Vuitton Spring/Summer 2012
→ Daria Strokous and Kati Nescher by Steven Meisel
And you thought the Mulberry campaign was sweet? Well get ready for a cavity, because this perfectly pretty Vuitton campaign is set in a strawberry pink ice cream shop and is a pastel lover’s dream. The pink scene set on a white background provides another view of the world introduced to us in the beautiful merry-go-round Spring 2012 show.
3• Roberto Cavalli Spring/Summer 2012
→ Daphne Groeneveld, Karen Elson, Kristen McMenamy, and Naomi Campbell by Steven Meisel
The supermodel is alive and well. Roberto Cavalli’s Spring campaign is all about the model and the fashion. Excess and embellishment becomes the star on top of a plain gray background when mixed with some major hairography. The glitzy and colorful clothes and all-star model casting remind us of old school Versace campaigns, definitely not a bad thing. #totesamaze
What were your favorite campaigns? Definitely let us know in the comments which campaign you were dying over and which were underwhelming. Recommend us some good campaigns to check out if we didn’t already include it here!
Thanks for reading!
Everybody Is Ugly by Iris & Daniel
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