The minute word spreads that a designer collaboration is in the works, the hype and excitement surrounding the impending launch is nearly impossible to contain. Missoni for Target and Versace for H&M, anyone? What is it about these collaborations that make hundreds of thousands, if not millions, drool with delight? Of course, the appeal lies in being able to own a piece of Missoni, Versace, Karl Lagerfeld, or Giambattista Valli (both for Macy’s Impulse) for a fraction of the price. In this economy, these designers and fashion houses are certainly on to something.
So mark your calendars, if you haven’t already, for February 5th. Highly beloved American designer, Jason Wu, is coming to a Target store near you. I’ll go ahead and state that I am one of his biggest fans – there will be some bias here. Ever since news broke out, I’ve been ridiculously giddy. The aforementioned, “impossible to contain”, is an understatement. His perfect combination of ladylike yet youthful silhouettes, fabrications, and hints of couture exude luxury and sophistication. It really isn’t surprising that in a matter of a few years, he has risen to the top, nabbing well-deserved awards here in there in the process. Winning the 2010 CFDA Swarovski Award for Womenswear and the YMA Fashion Scholarship Fund Future of Fashion Award has certainly cemented Wu as one of the best in the industry.
As Target is slowly releasing images from the Jason Wu for Target look book and ad campaign, I can already tell this capsule collection will sell out immediately. (Right when this was posting, Style.com released more looks! Take a peek over here). I’ve got my eye on both the navy sleeveless dress and the yellow striped number. Perfect additions to the wardrobe for spring! Just like his main collection, Wu infused some humor into his designs. Who else would call a cat, Milu, as their muse? You can see her stretching next to the two-tone bag, which, I’m also excited to get my paws on. The prices are just as fantastic, ranging between $19.99 – $59.99.
However, rather than just knocking off his runway designs and calling it a day, Wu designed these clothes and accessories so that they can stand on their own. They have his signature touches, but are completely fresh and new.
To get you excited (more than you already are), here’s the video
Target released back in October as a teaser for the Jason Wu collaboration! Let’s hope Target stepped up their game – no one wants a repeat of the Missoni fiasco.
But tell me, do you think these collaborations are worth it? Days before Versace for H&M launched, people were lining up around the entire block at Union Square in San Francisco. In the cold. Then of course, these items were hawked on eBay for hundreds more than what they really retailed for. At that point, I’m sure you could purchase something from the main collection instead.
Would love to hear your thoughts!