Last June, we covered the brand new preview information for “The Very Best of Versace for H&M” collection but now, there’s even more to tell! Take a peek at the clothes, campaign and more from the highly anticipated November collection. Before we get into the amazing golden studs, postcard prints, and candy colored youthquake that is the high fashion collection, let’s review some essential information so you can get ready to be up bright and early to get your favorite pieces.
Versace for H&M
• In 300 stores worldwide on November 19, 2011
• Sold online at HM.com (with Pre-Spring on January 17 exclusively online)
• The collection will include 40 womenswear, 30 menswear, bags, accessories, and home décor.
Sweden Meets Italy
The Swedish fashion megastore has brought Versace’s signature Italian style to the masses with this collection and Donatella is doing both herself and her brand proud. The collection draws inspiration from classic Versace staples like micro studs in Greek Key patterns, black leather á la Gianni’s Bondage Couture, golden buttons, and the very exciting return of Versace prints.
While most of these styles are inspired by the grand couture of the 80s and 90s, the silhouettes and shapes are Donatella’s own. Skirts are shorter and flirtier and very evocative of the shapes shown during her Spring/Summer 2012 RTW Versace show inspired by the sea. These outfits are for a new generation of Versace girl.
Key Pieces
→ Bold prints include painterly hearts, Asian influences, Versace inspired postcard styles, and leopard! Wear a full-on monoprint outfit with leggings and a dress.
→ Silhouettes include body conscious, flirty and flowing short skirts, and effortless loose tank dresses or draped cocktail dresses. Versace for the
→ Chic studs come in black, white and shocking fuchsia.
→ Leather jackets and dresses are great for those not loving bright prints.
→ Pyramid stud bags are modern and maximalist.
→ Expect to use these pieces for your Summer getaway instead of your winter holidays.
→ Golden and gaudy: jewelry includes chain cuffs, decorative medallion buttons, and sculpted flowers! (3rd additional photo)
Versace Man
The cologne by the same name isn’t the only thing we think of when we think of a “Versace Man” and because of this new H&M collection, we’re thinking of some amazing menswear clothes! The colors are phenomenal: slim-cut suits in “Brink Pink” (Wikipedia that color!), bright crimson, and turquoise sky shades have us drooling for more images. Check out the second and third additional photos for the menswear looks!
Where the crazy color stops, amazing prints finish off the menswear with some amazing optical illusion black and white Gareth-Pugh-esque amazingness, and even more of that leopard-postcard palm tree hybrid print in turquoise and pinks. Suits, baseball hats, underwear, bomber style varsity jackets, and more all come in different these print varieties. People said that Pucci was the Prince of Prints, but any Versace man walking out of H&M on November 19 can claim otherwise!
Home Décor
While not many images of home décor have been released, the one pillow that has been released gives us a taste of what to expect when November’s anticipated release date rolls around. So far, we can see that the remarkable prints from the rest of the collection are making their way into the home wear. H&M is expected to have two cushions and one bedspread, available in iconic Versace print and the Japanese inspired print seen in the collection.
The Campaign
Versace has pulled out all the stops for this campaign. H&M has been graced by the presence of top models, Sasha Pivovarova (campaign) and Abbey Lee Kershaw (campaign and lookbook), in their advertisements but in this round, Donatella brings some new faces! Versace-favorites, Daphne Groeneveld and Lindsey Wixson, are the fresh faces of this ad campaign. Their unique and youthful beauty, rising in popularity among many fashion fans, make this campaign quintessentially Versace and will definitely attract the greater H&M audience. River Viiperi rounds out the campaign and lookbook photos for menswear.
Price Range
While no official prices have been released, the campaign pictures give some idea on the range we’re looking at for certain pieces.
• Metallic Dress (on the cover): $249
• Silk Japanese Print Dress: $149
• Studded Silk Dress: $179
• Printed Heart Dress: $199
• Jewelry: $27
• Silk Scarf: $34
• Men’s Optical Print Shirt: $40
What will you buy?
So, we’re obviously very excited for this collection but don’t know if that price range is looking as pretty as those clothes! While true, it is a very low price for heritage Versace pieces that are almost identical to those rare archive pieces of Gianni’s couture. Are you excited for this collection? Let us know what you think and if you’ll be trekking out to H&M on November 19 to pick something up. Comment!
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Thanks for reading!
Everybody Is Ugly by Iris & Daniel
Don’t forget to follow EIU on twitter! @everybodyisugly
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Photo Credit
Nitrolicious + TheFashionSpot
New York Magazine
