General Idea designed by Bumsuk Choi started off with a vintage-style short film of little boys in sailor stripes running around the beach. The video set the tone for which the show definitely stood by. The style was youthful fashion with a preppy feel that leaned toward a sailor style. Still, the show was surprising. The hyper-bright color that walked the runway was a clear departure from the black and white grainy film. The collection was super chic, daring, and wearable; we predict the look will be popular among fashionable men everywhere Spring/Summer 2012.
KEY STYLES AND LOOKS
→ The Short Idea Although most men will want a bit more coverage, the General Idea gave a bold silhouette of school boy/Postal style short shorts.
→ Stripes, Gingham, and Checks. Oh My! The sailor stripe has become an essential trend that comes back every season but General Idea mixed it up with different patterns and textures, like the cable knit sweater + short on model, Ethan James.
→ Collars Up The coats at General Idea had large popped collars that kept the look on the stylishly disheveled side. In contrast, clean lines were emphasized with leather lapels on blazers.
→ Sailor Schoolboy The sailor style shown in the video was obvious throughout the show, but the most impressive bits were when a schoolboy side gave the sailor look a twist. Preppy but modern!
→ Color Coated The coats were given a color block look with contrasting sleeves, collars and backs. Bold color didn’t stop there though, the bright juxtaposition showed in shirts and sweaters as well.
→ The Bad Boy Toward the end of the show, outfits with leather jackets and schoolboy blazers adorned with patches worn by long-haired models gave an edgy finish to a very cool show.
GENERAL IDEA SPRING/SUMMER 2012
Taryn Scher, a contributing fashion editor for TOWN Magazine, noted the new silhouette for men of bulky coats and short shorts as refreshing and “loved color for men.” The Foster The People music playing during the middle of the show gave the outfits a trendy and stylish feel which added to the overall atmosphere of a cool guy who, instead of pumped up kicks, wore stylish orange boat shoes.
See the full collection here: New York Magazine General Idea Fashion Show#
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Everybody Is Ugly by Iris & Daniel
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