Looking for the inside scoop on the hottest shopping event of the season? You’ve come to the right place. This blogger trekked it all the way down to Soho for a star-studded, swag-filled shopping spree. Let’s discuss the most happening spots of the night….
Stop here next year if you need some unique statement pieces and have expensive tastes in seafood.
The most relaxed spot in Soho was definitely this designer’s flagship boutique. Located on Mercer Street, it was a bit away from the main action (or rather, farther away from the paparazzi-surrounded “Dash,” where the Kardashians made an appearance), but there was great food (catered by Nobu), gorgeous clothes, and giveaways. What else could you ask for on Fashion’s Night Out?
Stop here next year if you’re looking for high-end clothing and accessories, free beverages, and a manicure.
The site of the shiny mylar ballon purses (as seen in the main image) which later caused a catfight among shoppers! With no line (at least outside), the prettiest “Alexa”s on display, and full bookshelves lining the walls, Mulberry would have been the perfect place for taking photos—that is, if you had room to hold a camera at arm’s length. The place was packed, and lines for complimentary drinks, manicures, and face painting twisted around the clear glass jewelry displays and shelves of handbags. At the end of the night, the purse balloons were cut and given to whomever could grab them the quickest!
Stop here next year for the hype and possible model sitings.
Come on, it’s Topshop! Even if you don’t feel like dropping $25 on a bracelet that looks just like that $6 one at Forever21, it’s worth a stop for the cool vibe and well-dressed mannequins. The highlight of my night: spotting the even-more-stunning-in-person Karlie Kloss sweeping through the store in a white chiffon maxi skirt. Le sigh.
Stop here next year for celebrities, snacks, and designer clothing (that you won’t want to touch after eating said snacks).
I made it to Bloomingdales towards the end of the night when things were winding down, but there was evidence of quite a fun party. Outside was the Marc Jacobs ice cream truck, where shoppers lined up to to buy small items like iPhone cases and earrings, and received complimentary ice cream bars with purchase. On the first floor, makeovers were being given left and right at various counters including Clinique and M.A.C. On the second floor, shoppers could snap pictures in a photo booth; on the third, Alexa Ray Joel was giving a performance.
OTHER POINTS OF INTEREST
I didn’t actually make it inside Chanel (the line was out the door and around the block!), but rumor has it shoppers got manicures with Chanel’s new Soho-inspired line of polish, Soho de Chanel.
At Alexander Wang was another long line that I didn’t feel like waiting in—but even if I had, I might not have been able to get in! It sounds like the event was pretty exclusive, centered around a personal talent show for Mr. Wang himself. Wannabe attendees were required to submit a video showing their talent at the beginning of September; if selected, they were invited to perform their talent live and be judged for the chance to win free clothing!
Admit it. You’ve probably watched an episode or two of “Kim and Kourtney Take New York,” or at least “Keeping Up With the Kardashians.” Everyone knows about their store, DASH, the question is—would you be as stoked as FNO’s Soho shoppers to see them in person? Oh, and DJ Pauly D was there too. A must-stop for all you reality-show junkies.
Where were you on Fashion’s Night Out? Take the poll, leave a comment, or send us a tweet @everybodyisugly.
by Heather (headbandit)