It’s no surprise why Frickys was awarded as one of May’s 2011 Style Icons. Not only does she have amazing hairstyles, she’s also breaking all the rules of what a ‘typical style blogger’ is. Find out more as we dive ourselves into a glimpse of her life!
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Frickys is known as Ivelina, 28, PR Manager
Location: Plovdiv, Bulgaria
Blog: FriChic
Twitter: @FriChic
Facebook: FriChic
Favorite quote:
“To be nobody but yourself in a world that’s doing its best to make you somebody else, is to fight the hardest battle you are ever going to fight. Never stop fighting.” – E. E. Cummings
First of all, congrats on being a Style Icon here on Chictopia! We’ve seen you with so many hairstyles on here, how does changing your hair fit into your style? And, do you have any muses/influences?
Thank you! And thank you for all the support, Chictopia is an extraordinary community that truly values diversity in style and outlook (as opposed to other similar communities that seem to be stuck in a rut) and just being part of it is a huge accomplishment for me.
As far as my hairstyles go, well, it’s the other way around: my haircut strongly influences my style. A dramatic change is that big step and incentive to experiment more with clothes. As I once wrote on the blog: If you are worried to dress differently, get a crazy haircut. People will stare anyway so you won’t be tempted to look like the others!
For my first drastic change, I was strongly inspired by Rihanna (printed out and took this photo to my stylist), after that things got out of control, hahaha. Kidding, I am just lucky to have found a hairdresser that knows exactly what I want, need and has a crazy imagination and influence over me!
We’re so glad you got the change. In fact, it seems so natural for you to dress the way you do. Was there an occasion where you were just stumped on what to dress?
Surprisingly, these moments are getting fewer as opposed to when I first started blogging. I think it is because I am more focused in my shopping, plan ahead and as a result have a closet that is full of things easy to combine.
Any advice for Chictopians to find their own fashion style?
I see a lot of people just trying hard to adopt a certain trend from head to toe and it looks strange on them. [Also,] they know that and feel awkward and it shows. The final result is a mess because you have to feel comfortable in what you are wearing, the outfit has to reflect your emotions, the way you feel it the moment. You have to strive to be different. There is a reason why the phrase “own the clothes” is a cliche [because] it is so true!
Being a fashion expert that you are, we want to know which trends you want to see retire this season?
At the moment, from what I am seeing both for S/S and upcoming F/W, I am loving them all! Fashion is very forgiving at the moment since it got us way back to the 60s so everything is out there to try. The days of wide shoulders and bleached denim are behind us so now we can add a colorful accessory or a blanket style coat over, it’s fun to reinvent all your clothes.
You often tell readers that you’re a 28 years old blogger and that you’re “breaking local fashion rules.” Can you tell us a bit more about that statement?
Unfortunately, where I live, people tend to be afraid to experiment and to look different and there are certain stereotypes that they follow year after year, it’s so boring. When I enter a club, for example, I know exactly the 4-5 different types of outfits I will see, both for girls and boys. And even worse, shops stock only with certain types of clothes just because of that, even some international brands!
So your blog’s name is Frichic, which is different from your Chictopian name, Frickys. Care to share how the blog title and blog came about?
Frickys goes way back, it is my nickname from the era of the early rise of internet in my home country (early 90s). With the invasion of IRC chat, ICQ, and email, I was looking for an alias to go under. It’s a reference to Frick and Frack as a joke with my best friend. Since Frick was taken at yahoo, I played a bit with the meaning and sounding; [thus] Frickys was born. Actually, there are still a lot of people that know me just as Frickys, they don’t even remember my real name, haha. For the blog, I wanted something that associated with the nickname: Frickys + Chic = FriChic.
Right now you own Ash Jewelry Store (http://blog.ashjewelry.info/) where you sell hand-made statement jewelry. Do you have plans on expanding the store?
Ash Jewelry Store is a very exciting project for me since it is my first managing experience. I am actually the managing director behind it and Ash is the creative brain i.e., she designs and creates all these beauties. We started 3 years ago, we have just met for the 1st time and after seeing her work, I immediately proposed that we have to cooperate to popularize it. And it grew bigger and we have a very solid customer base now. For the time being, though, we are keeping it small since our goal is to offer limited unique pieces.
You seem to have experience in the field, do you have plans on working in the fashion industry, or are you already working in one? We’d like to know some deets!
I am actually very big on plans (hello, Virgo, control freak) but as far as my hobby, I like to leave things to surprise me as it was up to this moment. Some things are better left unplanned because what might happen can be even out of your imagination. Example: I never ever dreamed of how big the blog will become, how many people I will meet and how many exciting opportunities await out there.
That being said, no I don’t work in the fashion industry at the moment. My full-time job is very close to my hobby since it is all about PR and marketing but in a totally different industry.
Despite differences in styles, what 3-4 staple items should every Chictopian have in their closet?
1. Red dress
2. Black blazer
3. Leather clutch
4. Court shoes [British term, for us Americans: Pumps!]
Lastly, we know a few of your favourite brands are Zara and Asos. Care to reflect back on what your experience was buying your first designer item?
You caught me red handed here, I am just now planning my first big designer purchase. To tell you the truth, I have been losing my sleep for the past week, it’s crazy!
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Thanks Ivelina for inviting us into her life! Have any questions for her? Leave them here!
Or, let us know via EverybodyIsUgly’s Twitter! We try our best to tweet back! (@EverybodyIsUgly)
By Crystal (watermoolen)
All images provided by Frickys’ blog and Chictopia blog