When it comes to starting your own fashion blog, you should know that nowadays it doesn’t take a computer engineer to make your baby-blog stand out. It seems like the trend “less is more” is here to stay and supporting websites like Blogspot, Tumblr and Wordpress usually have a good FAQ section available to help you to make those first autonomous steps into the blogosphere.
First thing to do is: make sure you have a clear vision of how you would like to propagate yourself. Ask yourself the question: who are the people you would like to draw to your blog? Once you have a clear idea of who your target group is, you should create a blog layout that would appeal to this specific crowd of people. Since most of us have the same desired population, there are some standard items you could take into account.
When we look at popular blogs such as The Sartorialist, Keiko Lynn, Joanna Ladrido and many others, we notice that most blogs have their first pages divided into two to three columns. These columns are used to either advertise (other websites, features, etc.) or to inform people about their recent activities (through widgets, calendars, archives, etc.). These features are interesting for the starting blogger as they will help new followers get around your blog. They could be perceived as site-maps making it easier to browse through previous blogposts.
If you are also using text as supporting material, make sure to use proper punctuation and divide your paragraphs into smaller “chewable” pieces.
Examples of a good blogging structure: Joanna Ladrido and Keiko Lynn
Less is more
There is one thing that they have in common: by keeping their overall layout white, simple and “clean” they make sure that the pictures stand out better. It is very tempting to go for bold, colorful backgrounds with cute busy prints, but if you want your blog to be a professional, fashion-oriented platform with potential, white is the smart way to go. Don’t be tempted to use many moving images, music or “loud” images that don’t contribute to your own blog aesthetic. These would only clutter the overall layout of your blog and sometimes annoy your visitors, which could chase good quality visitors away.
Examples of the less is more trend: Fashion Toast
Less is more with columns: FaceHunter and Garance Doré
Content and visibility
This isn’t the main subject of this article, but I can say you should pay attention to following things:
1. Try to be relevant and concise.
2. Giveaways increase your visibility as a blogger.
3. Advertise about your giveaway on FreeGrechen.com or GiveawayScout.com for maximum exposure.
4. Make it a habit to save photos, rename them, upload them so that search engines will find them.
5. Ask people in your post to comment on your posts instead of just talking to them.
Do you feel inspired but you need just a little bit more inspiration, go to Signature9 and surf through the worlds best fashion blogs.
Design your blog
As I mentioned before, it is easy to design a blog nowadays. You’ll always find a number of templates you can apply to your weblog. You won’t need styling, playing with colors and mind jogging about content presentation. However, it is important to keep in mind that not every weblog should look like a typical blog. It doesn’t take pretty and colorful graphics to make a good blog. It is the solid visual structure, the profound hierarchy of site elements and some kind of a bridge between the content and its presentation that will do the trick. To do this, you need to think about precision, minimalism and sound use of illustration.
You can find 45 excellent blog designs here: Smashingmagazine
And more inspiration here: Create Blog
Look at your blog as you would look at it if it were your own personal magazine. Always remember your target group, the way you would like to present yourself and the way other similar bloggers have presented themselves in the past and I am sure that you will come up with a blog lay-out that will work for you and your audience. Good luck!