Breaking news! H&M and Versace just announced their collaboration with each other and the buzz around the fashion community is already loud with excitement. With such an iconic name collaborating with high street brand H&M, most are anxiously waiting the arrival of promotional photos showing off the fabled fashions.
WHAT WE KNOW
While there aren’t any photos of the entire collection out yet, photos of model fittings and a promotional video have been released. What customers will find on the H&M racks come this Fall will be iconic Versace styles, colorful prints, lots of leather and studding, tailoring for men, and sexy looks that evoke Italian and Milanese fashion.
THE BREAKDOWN
• Versace for H&M releases on November 19, 2011
• Sold in 300 stores worldwide and on hm.com
→ 40 pieces for WOMEN
→ 30 pieces for MEN
• Bags, accessories and shoes are seen in the promotional video
• Color story: Black leather and gold, bright blue, fuchsia, red, turquoise, + more
• Inspiration: Iconic Versace, ranging from Gianni Versace’s vintage couture to Donatella’s current collections
+ Pre-spring collection to be sold exclusively online from January 19.
PREDICTIONS
As seen in the video women will have a lot of bold colored printed dresses with body-hugging silhouettes similar to the Spring 2011 collection, beaded and sequined glitzy dresses, bold vintage-Versace style prints, and a lot of leather. While none of the men’s collection was shown, the sketches showed something similar to that of Menswear 2012 at Versace, with bright colored suiting in candy colors like pink, blue, and red. We are excited for the shirts with collar tips that were shown, hopefully in metal.
DONATELLA, H&M, AND VERSACE AS A BRAND
Donatella seems to be very excited about the collaboration, she even wore one of the pieces (seen on the front cover) on the Versace Menswear 2012 runway finale. Many are excited for the collaboration and can’t wait to see the day in November when we all get geared up and ready to attack the H&M stores but some are a little unsure. Donatella has said in the past that she was asked to do an H&M collaboration and declined because she wants to keep the luxury of the brand to a certain status. Is her choice to go mass-market hypocritical or a smart way of staying relevant in an economically challenged fashion world? We think her expanding of the brand was done in a way that has garnered excitement and energy in support of Versace. Plus, with the limited number of stores carrying the collaboration and the famed frenzy of H&M collections selling out, Donatella doesn’t have anything to worry about except for increased awareness and love of her designs.
What do you think about the collaboration? Are you excited or could you care less? Let us know in the comments!
For more information about the Versace for H&M collection, check out the promotional video on YouTube! and H&M’s website
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Thanks for reading!
Everybody Is Ugly by Iris & Daniel
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Photo Credit
Cover Photo
Versace SS11 Campaign
Versace Menswear 2011 Photo
Vintage Versace Photo
Versace for H&M Photos
