The earthquake and tsunami that struck Japan has resulted in over 13,000 family members and loved ones in Japan dead and over 15,000 are still reported as missing. Videos of the devastated country and the photos of destroyed streets and homes are all over the Internet. Yet in a sea of Japan’s misfortune and despair being documented on the Internet (have you seen some of these videos?), there are fashion blogs continuing to post about designers, clothes, and shopping.
Fashion and fashion blogging is such a platform for voicing significant messages and thoughts to the public through the Internet—so how can we, who love taking photos, shopping online, looking through the gallery of Chictopia and our favorite fashion blogs, help Japan during this time of crisis?
Chictopia x Red Cross
Chictopia x Red Cross have joined together to start the ultimate fashion blogger platform to aid Japan at this time of crisis—through fashion. Chictopia x Red Cross presented the Wear Red, Wear Hope campaign this Monday, asking fashion bloggers and Chictopians to show their support and hope for Japan by posting a photo of themselves wearing one item of red clothing.
We only ask that you please show your support by posting and donate $10 to Red Cross’ Japan earthquake and tsunami relief funds at www.american.redcross.org/Chictopia. Chictopia will be matching up to $1000 of the donations received, while giving Chictopians 1 Chic Point for every dollar amount received in Wear Red, Wear Hope.
We’ve already seen wonderful submissions from bloggers such as StyleNomad (who also did a lovely post on her personal blog called Can Fashion Change The World). Chictopia hopes to see much more from the Wear Red, Wear Hope campaign. Click here to find out how to participate in Wear Red, Wear Hope.
Fashion Brands helping Japan:
Whether or not fashion brands are doing this to “appear good” or if they’re in it for the cause—what does it matter? Instead of shopping for the sake of shopping, redirect your consumer “needs” to help those who are actually in need.
As you all know, UNIQLO donated $25.6 million to Red Cross in clothing and monetary contributions. Coach donated $5 million to Japanese Red Cross Society. Shisheido donated over $1 million to Red Cross. Forever 21 had all online sale profit go directly to aid Japan on March 18th and H&M donated 100,000 garments to the Japan Red Cross. Here are some other fashion brands that are donating to Japan through what you all love—shopping:
ShopAKIRA.com and Michael Antonio Shoes have teamed up in order to help fund aid for Japan relief. Going on now until April 21, the coupon code called RELIEF is redeemable on their website. Using RELIEF will provide customers 10% off their entire purchase, while AKIRA will donate 10% of the purchase price redeemed with RELIEF and Michael Antonio Shoes will match the donations.
Opening Ceremony is selling shirts with the Japanese flag where 100% of the profit goes to aid Japan.
Tory Burch will be selling these Japan relief T’s until mid-September. 100% of the net profit will be going to aid Japan.
Kate Spade designed cute Support Japan relief totes. They’re sold out online but are still in select stores.
Lady Gaga designed “We Pray for Japan” wristbands, selling for only $5.
Ralph Lauren is selling “The Japan Hope” polo. 100% of all proceeds will be given to aid Japan relief.
J.Crew created a Love Save Japan tote in support of disaster relief in Japan.
Gilt Group teamed up with Global Giving to support aid in Japan and say they will match $20,000 of the donations.
Rebecca Minkoff is donating $100 to Japan Red Cross relief aid for every red bag sold on her site.
Gwen Stefani is currently selling her limited edition t-shirts and vintage L.A.M.B. pieces on e-Bay from now to April 18, and a second round on April 18-25. There is also a chance to meet the Gwen at a Harajuku-themed tea party. All proceeds from the auction will benefit Save the Children’s Japan Earthquake-Tsunami Children in Emergency Fund._____________________________________________________________________________
Thanks for reading. I can’t help but emphasize that it’s not just important to show your support—you have to GIVE support. So please help give aid to Japan not just through kind thoughts and prayer—donate to Red Cross or other relief funds. To donate, please visit Red Cross.