We can’t help but notice that bloggers are everywhere lately, from high-profile campaigns to the front row at fashion shows. Of course, as with everything, controversy accompanies this surge. Have we forgotten about the irked reporter from Grazia forced to sit behind Tavi Gevinson wearing a big bow hat at the Dior couture show? Naturally, the argument goes deeper than just the hat of a thirteen year old.
Several editors have expressed doubts in the credibility of fashion bloggers – Franca Sozzani of Vogue Italia has articulated opinions on her own blog. She suggests: “They don’t do much damage because they are like moths. They live only one night.”
Joe Zee, Elle’s Creative Director (also of “The City” fame), thinks fashion is something best left to the pros, saying: “It’s absolutely true: if you don’t know what you’re talking about, then do you really have the credibility to talk about it?”
Before the bloggers turn their backs on editors, keep in mind that not all share a similar view. Kate Lanphear, also of Elle, refutes Zee’s argument, stating: “There’s also something beautiful about these fresh voices that can say something that maybe sometimes someone who does have a lot of credibility misses, or they see it through a really fresh eye.”
Despite hating the word “blog”, Anna Wintour has featured bloggers in Vogue since she feels no competition. Her words in regard to fashion bloggers? “We love as much coverage of fashion as possible.”
More recently, magazines such as Teen Vogue and Glamour have embraced blogging on their own accord, establishing mini-networks for top-notch bloggers. Additionally, a Chanel campaign is rumored to be in the works, bringing together high fashion (generally not accessible to the public) and “normal” people.
Without doubt, most fashion bloggers love fashion. However, many fashion bloggers often take the vintage route, and admit to not having a profound interest in the actual industry. The fashion industry has long received criticism for catering to a very select demographic and using models much younger than the audience. Conversely, personal style/street style blogs take a more democratic approach to fashion. And of course, many onlookers remain skeptic that fashion could contribute positively to society.
What do Chictopians think about this matter?
Forever Paris: “There is no doubt there is no longer a division between blogging and the fashion industry. Like many have said, people are making a living of blogging, the only thing that has changed is how we communicate fashion.”
ObscureOverture: “Bloggers have something the fashion industry will never have: images of fashion on real people with real proportions.”
leyla23: “Bloggers already are part of the industry.”
Farmgirlwrites: “If nothing else, bloggers are simply an independent sector of the fashion industry. However, I really don’t think they are two separate categories.”
So… who wins? Will the fashion industry remain off limits to most, staying an interaction between designers, editors, and buyers? Or, will blogs gain even more momentum and influence? It seems many designers already treat bloggers like celebrities – seats at fashion shows, advertising campaigns, and gifts. Most opposition comes from editors who believe blogs are stealing their thunder; blogs have the advantage of posting material whenever, and one can only imagine the frustration that would ensue to find herself rows behind newcomers, despite years of experience.
What are your thoughts on this topic?
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