Stockholm was amazing, the Story Hotel was amazing, Lindex was amazing and Carmen Kass was amazing! I have lots to tell, behind-the-scenes pictures to show you and sweet bloggers to share, and as you probably can see; it was all amazing! But, first you guys have to (kind of) see the gorgeous hotel-room Lindex gave me! Look at the walls! So pretty, romantic and very vintage-y bohemian chic! I need the name of their decorator, seriously. Just delicious! If you’re ever in Stockholm; this is the place to stay! Not too bad a spot to take some different kind of pictures, either – and the coffee was pretty good.
LOTS of backstage pictures of Carmen Kass and us bloggers on my BLOG
As I might have mentioned; Stockholm was kind of awesome! Story Hotel was located in the middle of Stockholm at Stureplan, and once we were settled in our delicious rooms – we kicked off the trip by dining at the exclusive Riche restaurant. Lindex PR and Press Project Executive Filippa chose the restaurant, where a gastronomical menu consisting of everything from scallops to deer chutney was very beautifully served. We laughed a lot, drank some bubbly treats and beer; while we made fun of each other, talked about ourselves, life, blogging and of course Lindex. Norwegians and Swedes are like that; always making fun of each others differences – much like Americans and Canadians, I guess. So, there we were: five very different girls having a wonderful time – the awesome Filippa, beautiful Ulrikka from Lindex in Göteborg, extraordinary Marie-Amanda from Norway, sweet Louise from Uddevalla and myself.
We walked back to the hotel stuffed with gourmet foods and anticipations of the next day; and were supposed to go straight to bed – but somehow I ended up taking a walk to the nearest kiosk. Swedish candy, or godis as they call it, is kind of famous – and I just had to get me some yummies, despite the fact that it was midnight.
The following morning I went down to breakfast with Louise at 8.30, and met Marie outside around 9.30 to take a taxi over to Hammarby Sjöstad where the photoshoot with Carmen Kass was. While the make-up artists did their thing with Carmen and the photographers finished setting the lights, we took some time to document our wearings. The location was just great, an old warehouse with large windows – which gave us this beautiful display of natural light.
We talked to the photographers, stylists and other creatives – which were all very curious about our blogging lives and perspectives; while we got to experience the talented Carmen on set. She is so professional and even more gorgeous up close. How come you never see models laugh like they do on set? It’s so refreshing! The photographer, and former art director, was amazing; and totally hyping Carmens work – dancing, complimenting and directing like a true pro. We also had the pleasure of enjoying an open coffee-bar and other refreshing drinks, as well as an amazing lunch buffet with fish, salads and focaccia. The whole experience was very inspiring. The girls and I had a wonderful time! I’m so amazed by how much appreciation bloggers get in Sweden; while here in Norway we’re more of a.. menace, I guess. The result of the shoot was pretty awesome, and everyone gathered around the screen to see the result during the final outfit shoot.
We rounded up an amazing day with a visit to the Lindex office where we got a small preview of news to come, a little gift and did some shopping on main-street afterwards. I can’t thank you guys or Lindex enough for this experience; it was just great!