We are pleased to announce the grand prize and first place winner for the Jeffrey My Way contest sponsored in part by Chictopia and AKIRA Chicago. All parties were amazed by the amount and intensity of the entries. Beautiful shoes were created, amazing concepts were presented and shoe inspirations abounded from the contest! We would like to send out a giant thank you to all of those who participated and submitted entries.
After reviewing the many entries and discussing between all three parties we have chosen two winners. The Grand Prize winner will have his/her shoe recreated and sold exclusively in the US at AKIRA. This will also be available on their site in limited quantities sold as an exclusive item. The recreation will be produced as closely to the original as possible, keeping manufacturing capacities in mind. The winner will be featured in an interview on the JC site as well as receive a produced pair of their design. They will be featured on the Jeffrey Campbell blog alongside the winning design—and sit for a Q&A about style, design and creativity for the JC blog. The runner up will also have their design featured on the Jeffrey Campbell blog and be awarded a pair of Jeffrey Campbell shoes for their entry courtesy of Jeffrey Campbell and AKIRA.
The grand prize winner is: THE McFLY, submitted from Paris.
We found the style, using the skeleton of the swansong wedge, creative, forward, on point, while still remaining commercial. We loved the inspirations of futurism and we also love how the designer used the internal shape of the Swansong—-but overlasted the wedge to create a completely new look and feel. This shoe is commercial, edgy, sexy and fun.—we feel it speaks to a Jeffrey Campbell girl and a wider audience of shoe lovers everywhere. We also enjoyed the write-up and details of the design. The inspirations were clear and to the point, carefully explaining why he had gone down the road he had—we found the end result very stunning. The shoe will be produced for the Jeffrey Campbell collection and sold exclusively in the US at AKIRA.
The Second winner was also selected based on sheer talent, execution, and vision. This entry reached across all platforms of the contest—painting a clear vision behind inspiration, trend and the market for the shoe. We loved the vision behind this entry and that is what drew us to THE DRAMA shoe. Created by using the Foxy base, the DRAMA is an over the top pump that creates a runway ready look but a sophisticated shoe that we could see reworked for the everyday fashionistas on the street. We love the feather trim details and the detail given on the entries vision of shoes, style and trend. This entry truly sought to create a shoe that captured runway trends, but didn’t take it so far that is was not wearable. This shoe is a DRAMAtic showstopper.
This winner will be featured on the JC blog and will be awarded a free pair of Jeffrey Campbell shoes for their entry.
Thanks again for all the amazing entries to this contest we were shocked and amazed at all the talent and vision that came from this.