A new Chictopian is like a newly born: a charming representator of the future. Therefore it is very interesting to know more about the newest of Chictopians. While we all started with this identity, we managed to somehow loose it along the way, we almost forgot who we were as Chictopian freshmen. The last couple of weeks I’ve sent out surveys to some new users (a sampling test), in order to find out who they are, what they expect and where they want to go.
First of all I want to thank all the participants: LViggerCalmel JojoBartley Caroline_Floro just_jessika KLVG ennowulandari addictedtoretail VintageDreamer adreamcalledfashion faruke MsAirra jennybon anadaemme vintageamor comacat
On to the data :)
The average new user is between 15 and 20 years old (67%) and then there is 11% under 15 years old, 11% is 20-25 years old and another 11% consists of people between 25 and 30 years old. Therefore it’s only logical that 88% of participants are studying at the moment, of which 44% have a hobby concerning the fashion industry.
11% is studying/working in the fashion industry.
Out of the new users 67% are completely satisfied with Chictopia, 22% are overall satisfied and only 11% are not completely satisfied and think there are some changes that need to be made. Some suggestions these new Chictopians made are a tool box in order to change font and format of your blogposts, expanding the limits of 15 friends and 2 photo’s per 24 hours and some newcomers would like more information when they start.
Favourite feature of Chictopian with a massive 95% of new users are the chicblogs. Therefore 75% of new users will update their chicblog on a regular basis. 25% is also considering updating the stylebook, chic haves and inspiration.
Out of all the new users who participated this questionnaire 34% has joined Chictopia to gain fashion inspiration on a daily basis and only 6% as publicity for their own blog.
72% of new users learned about the existence of chictopia while they were surfing on the net, 11% heard about it from a friend and 6% read about this website in a magazine.
I also have some great news: 67% of new users votes, comments, adds outfits to their favourites and becomes a fan of people while, not a single new user admitted to either comment and sometimes vote or comment and never vote.
Most of these new users are like me: they tend to wear a little bit of everything, The other 22% has either a geeky/grandmother style or a true love for vintage fashion.
If you ask new users if they have an account on a similar website, there are quite a few who mention lookbook, others have an account on social network sites like twitter or facebook, but nothing similar to Chictopia. A lot of new users say they love Chictopia so much that it’s a little bit addictive, which I can confirm for myself :)
New users don’t really have a goal on chictopia, they just love all the positive feedback that’s given all around Chictopia, saying it is a chic and happy website. (KLVG) Being a casual browser they try to improve their style and find inspiration all over the world. (ennowulandari)
Some don’t even mind if someone doesn’t like their outfit, they find it most important to reach out to those who are afraid to step out of the box and that it’s about bringing your own creativity in your style. (just_jessika)
One concern of theirs is the difficulty of starting a Chictopia account, a lot of people aren’t sure about the do’s and don’ts. For some it’s the problem of a language-barrier, for others it all just seems a little bit too much.
I would love to refer these Chictopians to the FAQ section of the website, which has been improved recently and contains a lot of answers to an equal amount of questions.
It seems that Chictopian newcomers tend to become fan of someone very easily. I’ve asked them what they would do if someone would become a fan of them out of the blue and 80% of new users would add them to their favourites in order to express gratitude.
They all agree it’s very important to express their gratitude as the other 20% would either send a private message, vote/comment on their outfits and might become a fan after evaluation of this persons’ style.
Some messages of these new users:
just_jessika: “Ladies & Gentlemen of Chictopia, Finally it is fall now, wear them sweaters and boots! Don’t get a cold like me. Peace, love, and happiness to you all. – JessiXa”
ennowulandari: ”I’m happy that I joined Chictopia, I get to meet many people that love fashion. They give me so much of inspiration, Chictopia is the best fashion destination, no doubt!! xoxoxo”
adreamcalledfashion: “I think It is important to find the interest of the fashion world, there is today, even against common girls, with a good taste and style!”
addictedtoretail: “I honestly get excited to log on every day. I usually just dress to please myself but now I do it to please others. I’m really glad I made a Chictopian account.”
VintageDreamer: “I would like to tell other new people not to worry and keep posting pictures because people out there will love them.”
I’ve also added a little competition to this survey, the winner could win an interview…
Let’s meet the judges ;) one of Chictopia’s newest style icons; Annebeth, the ever so stylish and supportive; folle_femme, inspiring rocker chick; cityofbugs, shoe-expert; starryeyed and listed style icon to be; StylePantry.
It was a unanimous decision, featuring on this main picture: LViggerCalmel. Close on second third and fourth place are: just_jessika, addictedtoretail and Caroline_Floro. Other new users you can see in the last picture are: JojoBartley, faruke, ennowulandari and adreamcalledfashion.
My dearest new users, thank you all for participating, if you ever have any questions you can always ask me and I’ll try and find out.
Thank you all for reading, you may want to go to these newbie’s accounts in order to make them feel welcome and to get acquainted.