Living in Nottingham, I have to confess I do own many clothes from the infamous Jack Wills, however I have to deal with the connotations that come with shopping there… I can not help but love some of their over priced items. Luckily there is an American Apparel next door to Jack Wills which tends to get the pleasure of my attendance more often.
How do you guys feel about shopping in Jack Wills?
& is it fair to be stereotyped for the shops you choose to shop in?
A few people have commented that they aren’t familiar with Jack Wills, or the stereotype… here’s a quote from wikipedia that will clear things up (if your interested)The label has also developed a negative connotation within some state schools; its pricing strategy and ethos of traditional British heritage the company uses to promote itself, such as varsity polo, has led to many students in state schooling deeming the label to only be worn by those from public schooling and the stereotype associated with such students.