Fall 2010 Campaigns: Their Fashion Lessons

Updated on Aug 15, 2010
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irisanddaniel 's Thoughts:

This is a writing sample entry for Everybody Is Ugly I, Daniel, wrote this one. We’re working on the second writing sample so we can enter it for EIU. :) Not sure if this goes into the Style Gallery or inspiration, sorry if it’s uploaded in the wrong place.

Everyone is excited about getting their September issues because really, what’s better than five hundred plus pages of fashion and ad campaigns? Nothing, except using these campaigns to inspire your Fall fashion sense. Here are four lessons fashion’s glossy sellers are teaching you this season.

Lock & Key
Fashion’s affinity for exuberance is never failing and this Fall, metal is back. Over the top metal accessories showed in a number of Fall 2010’s campaigns. Lanvin went for a blackened silver and stud details to make hardware glamorous and bold. While Miu Miu went the opposite route, going for shining chrome; with a lock motif and silver floral embellishment, Miu Miu’s girl is sweet and pretty. If silver isn’t your thing, gold is the main metal on Moschino’s campaign and it packs a lot of punch with hoops cascading from the ears to the jacket. (Black and gold make a great Fall statement) However you like, statement metal is a lesson to take from this season’s campaigns and it’s paired with bold makeup and slicked hair. Key rings aren’t for janitors anymore!

Happy Together
This season, the color of friendship is all the colors. One of Fall 2010 campaigns’ biggest lessons are to be lively, happy, and have fun with fashion. Mixing colors, textures, and prints is what this season is all about! Mulberry’s Fall campaign looks like the sleepover you want to be at. Fearless color, bold prints, and fun fashion took the main stage. Anna Sui, Kenzo, Oscar De La Renta and Roberto Cavalli all showed fashion’s crazy side with their print heavy looks. Stella McCartney embraces her inner child with bold brights and cartoony logo font. Wear your hair down and messy, waves are your friend for this look. Now, put your smile on and head out the door in a rainbow of patterns because Fall isn’t gloomy anymore!…

The New Cool
Just because fashion is having a happy moment, that does not leave the gloomy girl to be ignored. Fashion will always love the downtown girl and her cool, edgy, and fashion forward vibe. This season the cool girl takes a turn for the minimalist but keeps her grunge with messy hair and a glossy eye. Keep lines clean, and mix black and white for high contrast and high impact. Versace is the pinnacle of this lesson, mixing the future and the now with a fashion’s favorite girl who’s not afraid to join the party with her leather, black dress, and futuristic cuts. Proenza Schouler
takes the grunge girl to the next level with the cool girl’s school uniform, rebellious yet refined. Calvin Klein is at the other end of the spectrum showing how androgyny can be beautiful with Lara Stone’s boyish bone structure and cropped haircut.

Max Relax
Ultra feminine in a masculine way, if that’s possible. Fall 2010’s campaigns have a relaxed vibe to them but they are all turned to the max on fashion and glamour. No where is there a girl who looks sloppy or messy. This casual girl has a life and knows how to look good while living it. Hugo by Hugo Boss and Jil Sander + Uniqlo exemplify the relaxed blazer and shirt combo that looks put together and comfortable. H&M put an even more casual spin on this look with sweaters, stripes, and brown leather all over. Khaki is a big color for Fall and the glamorous casual girl knows how to wear it. Chloe leads the pack with a luxe coat and trouser, but wearable paired with a denim shirt. Vuitton shows this girl when she’s all dressed up, in a sequined sweater. Are you noticing the formula here? Glamour plus casual equals Fall’s most modern look.

Comments (13)

tammmmy on October 19
so cute
keogan42 on August 24
i like the flow from each spread
MGNSPR on August 22
this is really good :D
JPB on August 22
nice =)
anonymours on August 19
looks fab!
angiekje on August 18
very interesting piece! voted chic!
francescalyn on August 18
this is awesome!
roslynluvsmusic on August 16
bjkdAnc3r on August 16
Pink_Champagne on August 16
nice article!
carizzachua on August 15
yup, great article indeed :)
Hawaiikidd on August 15
My favorite Summary is "Happy Together." Love it!
Shaniqua1071 on August 15
This is such a great article, l love it!!!
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