A couple of days ago I was looking at some old photos with my mum. Apart from appreciating the nice vintage clothes –lots of white lace, puff skirts, tailored suits and impeccable makeup – we ended up talking about the difference between shopping for clothes in the past and nowadays.
What is well known is that our grandparents shopped for quality rather than quantity. It’s a fact that nowadays lots of –especially young- women prefer to buy more cheap items because they love variation but if they can afford them, they like to invest in something more durable and classic. So far so good.
My mum mentioned an interesting point I never really thought about. When we think about investing in durable garments we mean very often famous brands because we think that they also provide high quality, while in the past if they wanted a nice piece they’d gone to a tailor; there they could choose the textiles, patterns and any embellish they wanted and touch them a priori. This is true luxury which still exists for men’s clothes but is very rare for female.
Why does this happen? Why if we want a unique item we purchase brands instead of go for tailoring? The latter is unique too so how comes up we behave like this? Is it a result of the flood of advertisement and marketing ad?
What is your explanation for that? I’m looking forward to hearing your opinion.
PS: a note about this outfit: the skirt is actually a dress but since I don’t like the upper part that much, I layered the top over it and added the belt.