In recent years, JCPenney has made concerted efforts to insert its name in the conversations among the bargain hunting fashion set. Hosting diffusion lines like Charlotte Ronson’s I Heart Ronson and most recently, Mary-Kate and Ashley Olsen’s Olsenboye as well as adding a dedicated area for make-up mecca Sephora, it certainly has garnered more buzz than it has had in the past.
And the newest addition to JCPenney’s roster of designer diffusion lines? MNG by Mango.
While our European readers might already be fans of Mango, up until Olivia Palermo’s most recent Accessories Editor fiasco on The City, most of us stateside conjured up images of tender tropical fruit upon any mention of the word. So for those of you who don’t know, Mango is one of several retail players in the game of fast fashion with over 1300 stores worldwide, including the US. Think H&M clothing at TOPSHOP prices with all the allure of electronically synthesized voices blasting from the speakers to the beat of techno-remixed versions of your favorite pop tunes. Got it? Good.
Mango ain’t no small player in this big game. It’s already hosted its fair share of diffusion lines for Zuhair Murad and Adam Lippes. While a diffusion line for a diffusion-er may seem a little confusing, consider MNG by Mango for JCPenney (breathe) the Portuguese brand’s way of expanding into the US market. And excuse us if we Americans do so appreciate any and all off-price versions of anything. Costco? Don’t mind if we do.
The line is set to release in the Fall of 2010, plenty of time for you to stock up on the handful of other diffusion lines coming out in rapid succession (it’s a recession, ya’ll!).