I first discovered Free People brand years at a local boutique on Haight street. I fell in love with its boho chic style and have been going back to same boutique to find the label for years. I thought I was unique for finding this indie brand that few people have heard of.
I started doing some research on the brand when I saw its own independent store at a mall in Palo ALto. Little did I know that the brand is actually operated by Urban Outfitters and I am already on the mailing list for Anthropologie and Urban. Am I just the target profile of this company’s marketing and product campaign? They sure sold me well.
Anyway, I wanted to share my favorite Free People sweater here. It’s soft, comfy, and part of my everyday wardrobe for fall.