Calvin Klein Jeans A/W 08

Their latest ad campaign is all over town and I gotta say, I like it!

The sleek feel immediately grabs my attention amongst all the crazy Swarovski-covered tanorexic models and super-saturated banners. Sure, CK has been known for their b+w take for decades, but they’ve hit the mark 100% this fall thanks to a revival of their late 80’s logo and photographer Steven Meisel.

To justify, they never left the scene—CK just didn’t suit me, or vice versa, with fits I didn’t understand (from small to medium it grew in width vs in length!), thus there was no second chance to give. The last time I purchased anything from Calvin Klein it was probably 1998 at one of their outlets, and I don’t even remember what it was or where it went (then again, that was 10 yrs ago).

Their ads alone this season have me interested in what might have changed… I’m not even sure I like the clothing featured all that much, but great direction!

Cheers