Every so often it happens that an advertising campaign accidentally states a fact that is completely, 100% true. This was the case in a television ad for Moores. In it a young lady is walking down the street while another lady intones, “Shoes. It’s usually the first thing a woman notices about a man.” The young lady stops at a crosswalk and admires the natty gentleman to her left, starting first with an admiring nod at his shoes. As her gaze wanders up the voiceover continues, “Sometimes the second,” and here she reaches his wedding ring. Bashfully, she turns to face the street. (Oh, those crazy Moores people!)
Even though Moores is a suit purveyor of the lowest order (bad fabrics, poor fit, terrible accessories) they somehow managed to stumble onto a great truism. While no pair of shoes will save a bad look, the wrong choice of shoe will sink an otherwise carefully chosen ensemble.
Why people tend to notice shoes more than other items of clothing is a bit of a mystery to me. Perhaps it is due to the fact that shoes, especially on men, tend to be rather conservative or completely outrageous. So the gamut runs from black leather square toes to Rainbow Brite trainers, with very little ground in between. So an interesting-but-not-TOO-interesting shoe can make an indelible impression on the people you meet.
While the rest of the partisan throng is running around in flip flops or, shudder, Crocs, why not find yourself a pair of slim, leather loafers, like this pair of Devons’ from Ted Baker? All the better if you find them, like I did, for $120 less than the lowest online price. Buffalo Exchange, I love you!
The only thing that will get you noticed faster than a sleek pair of shoes is a well-ordered drink, especially if it doesn’t have the word “Lite” or “Breezer” after it. To this end I recommend the not-available-in-Canada-due-to-bastard-regulations Basil Hayden, a fine, small batch sipping bourbon from the good folks in Kentucky. Your taste buds and stature in the public eye will thank me.