Natural heels first appeared on Chictopia's streetstyle gallery in Winter 2011 seen on Makati blogger joannaladrido of joannaladrido.com. She styled her burnt orange Michael Kors strappy heels with a burnt orange Nine West sling studded leather bag, beige Glitterati linen coverup used as top blouse, and gold Moonshine metallic harem pants. Since then, Natural heels have grown in popularity as bloggers from Da Nang, Bucharest, and Los Angeles have discovered them. Popular brands of Natural heels are Nine West, Jeffrey Campbell, Forever 21, H&M, and Zara.
There are currently 320 streetstyle photos of bloggers wearing Natural heels. Most recently, blogger savinad of theblossomgirls.blogspot.gr rocked her Zara delicate heels with a Marc by Marc Jacobs leather bag bag, choies.com denim shorts shorts, and Sheinside.com off shoulder top.