The Jewellery trend first appeared on Chictopia's streetstyle gallery in Summer 2008 seen on Sydney blogger ouijesuis. She styled her assorted jewellery with a Target striped men's t-shirt, black SUPRÉ skirt, and black vintage fedroa. Since then, Jewellery clothing has grown in popularity as bloggers from Florence, Gliwice, and Melbourne have discovered them. Jewellery clothing is generally seen in casual, bohemian, and natural style. Popular brands of Jewellery clothing are flea market, vintage and topshop, Lovisa, vintage & H&M, and H&M.