Hot Shoes first appeared on Chictopia's streetstyle gallery in Winter 2008 seen on San Francisco blogger RachelLenaEsterline. She styled her black Gucci hot shoes with a red Sarah lanzi deep v, cocktail dress, dress, black vintage belt, and black Wolford velvet de luxe tights. Since then, Hot Shoes have grown in popularity as bloggers from San Francisco, Canada, and Manila have discovered them. Hot Shoes are generally seen in rocker, trendy, and 80s style. Popular brands of Hot Shoes are thrifted, rubie, sweetface, and Gucci.