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7686
New_user 7686 is new to Chictopia!

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7686
posts: 59

I’m sure you’ve noticed the kinds of pictures that American Apparel uses on their website and ad campaigns. How do you feel about it? Do you think it’s a good way to market or do you think it’s a little weird/oo provocative?

I go back and forth. I think the weirdness of it all is absolutely alluring, yet sometimes I think the poses don’t do the clothes justice. I am glad that a really popular brand is willing to do something fashion forward and edgy, though.

posted almost 5 years ago
anonymours
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anonymours
posts: 951

it is kinda creepy now that you mention it

posted almost 5 years ago
 
raapunzel
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raapunzel
posts: 246

i usually think they’re really ugly, but they seem to be working for them.
(perhaps thats just since the photos doesnt fit into what i think looks nice though)
they sell such basic stuff however, so it’s interesting to see that they came up with a pretty creative and different way to sell it. they don’t even need to put the name on the ad anymore, i would know an american apparel ad if i saw just the picture.

posted almost 5 years ago
 
elizabethmd
Style_council
elizabethmd
posts: 270

I was actually just thinking about this. As far as the photos on Chictopia, I find them to be rather provacative and amateur looking. A girl on her hands and knees with her booty out and legs spread just enough? I wonder where they find these girls?

On the other hand, there are some pretty creative ads.. although all of these happen to be of ahem ladies standing. When I say creative, I mean AA finds a somewhat wearable options for their real-world off-beat pieces.

And I apsolutely agree with raapunzel, we know their ads everywhere. I’m fond of some and disgusted by others.

posted almost 5 years ago
 
7686
New_user 7686 is new to Chictopia!

Make Her Feel Welcome with Chic Points
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When 7686 reaches 200 Chic Points, she will be in the Style Council!
7686
posts: 59

Yeah…I posted this approximately 5 minutes after seeing the hands and knees, porn simulator ad. But then the oversized tote ad is adorable. Difficult to get a grasp on…

posted almost 5 years ago
 
splashofcolour
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splashofcolour
posts: 1241

I don’t have a problem with flesh showing to draw attention to a product for advertising purposes, but there are classy high fashion ways to do it (like the kind of nudity that you’d see in a photoshoot in a mag like vogue) and then there’s trashy, and AA falls into the latter.
Personally, I don’t like it. I don’t think it’s appealing at all when shopping online for clothes. I don’t want someone’s boobs or bum forced on me in a provocative or sexually explicit way when all I want to do is see how the clothes fit on a human body. I get that not all of the pictures are like that, but the ones that are are unnecessary.

posted almost 5 years ago
 
raapunzel
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raapunzel
posts: 246

they always do the amateur porn-ish thing on purpose though, i read an article somewhere about that… apparently the owner of american apparel was kind of a slimy type of guy as well, which makes me not really like the company even more!
but i have still bought their t-shirts in the past.

posted almost 5 years ago
 
elizabethmd
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elizabethmd
posts: 270

A slimey type guy? To say the least! I scratched my way through several articles just to find this.

http://www.informationweek.com/news/global-cio/legal/showArticle.jhtml?articleID=212002066

“Dov Charney, the controversial CEO of hip retailer American Apparel, held staff meetings while “completely naked” and “paraded in the workplace in his underwear,” according to a sensational wrongful termination lawsuit filed last week by a former IT support worker at the company."

Also, I came across articles desribing photos of expesed breasts, yet these are only posted on two blogs to date.

Check this one out: http://www.fastcompany.com/blog/saabira-chaudhuri/itinerant-mind/nipples-nudity-and-small-striptease-american-apparels-new-ad-c

I’m disgusted. I greatly agree with splashofcolour. There is a haute way of usuing skin, and then there is the American Apparel way.

Although, I do not mean to say that I dislike their clothing. I just think these ads are quite revolting.

posted almost 5 years ago
 
laartjunkie
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laartjunkie
posts: 1

oh my, I thought I’m the only one who’s thinking like that about the American Apparel’s ads. _ I mean, I love their stuff but it’s just their ads can be disturbing sometimes. Such as, a girl wearing a tight see through body suit and doing porn sort of poses. o_o Yeah, some I could accept but there are some which I can not believe.

posted almost 5 years ago
 
coldlight
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coldlight
posts: 2273

Yeah… I agree with splashofcolour as well, i’m not a big fan of the American Apparel ads… I think they are trashy. I do like the look of a lot of the clothes they sell, but the provocativeness of the poses in the ads makes the clothes appeal to me a lot less. :S
The stories i’ve heard about the founder of the company (dov charney) kind of put me off the brand as well!
I don’t own anything from AA because all of it is way too expensive for me anyway! :P

posted almost 5 years ago
 
raapunzel
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raapunzel
posts: 246

ha i guess i forgot how bad it was (or he was)
yeah going over all that info again and knowing about all of this makes me not want to shop there ever again

posted almost 5 years ago
 
7686
New_user 7686 is new to Chictopia!

Make Her Feel Welcome with Chic Points
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When 7686 reaches 200 Chic Points, she will be in the Style Council!
7686
posts: 59

As uncomfortable as the ads make me, I still feel okay shopping there because the company has some really good benefits. They use green materials and are completely sweatshop free, among other things.

I didn’t know the owner was so sleezy, though. Ugh that makes my skin crawl.

posted almost 5 years ago
 
SarahJaneR
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SarahJaneR
posts: 488

I personally have been a fan of American Apparel for years, yet haven;t purchased anything from them (I was kinda heavier then and couldn’t fit into anything there) but I do think some of the ads are provocative, like the girl whose bent over on her knees, that was unnecessary. But their ads shock you and they grab your attention, which for a line that sells such basic clothing, they need that edge. Just tone it down a bit.

posted almost 5 years ago
 
bandofskulls
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bandofskulls
posts: 4

personally, i don’t have a problem with it. in fact, i think it’s brilliant. for one, sex sells obviously. of course, american apparel has a different approach to the whole ‘skin is in’ thing than most retailers. second of all, another thing that adds to the “trashiness” of it is that the models look dazed, moody, and like they haven’t showered in a week. it’s fabulous and plays into the whole trashy/heroin chic thing. i love seeing how a certain piece of clothing actually looks like on, realistically. american apparel doesn’t do any crazy accessorizing, what you see is what you get. if you’re looking for a plain tank, they’re going to wear just that plain tank whereas other stores will pair it with a skirt, and tights, and a sweater. maybe a jacket and a leg warmers. you think you’re buying the whole look when you’re just buying the tank. american apparel just makes it simple for you. i also like how the girls don’t have the typical model measurements. they range in different sizes, making it easier for the customer to relate his or her own body to.

posted over 4 years ago
 
kristameth
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kristameth
posts: 48

Ehhh, it’s not the nudity that I have a problem with. It’s just that I would be more likely to buy something if they showed it in different ways that it could be worn. I mean when I see someone wearing a shirt so that you can see their nipples and they are pantsless it really doesn’t make me want to buy it because that’s not how I will be wearing it. Plus it can give some of the dresses a slutty feel and I’m not really into looking that way. So what I’m basically trying to say is that i’m not offended it just doesn’t make anything look as appealing to the consumer in me.

posted over 4 years ago
 
Lizzy_Lou
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Lizzy_Lou
posts: 30

I love american apparel. I dont have an issue with the ads. AA uses models that are what real women look like, and as far as the sexiness, it sells the clothes. I totally agree with bandofskulls. AA sells the one product as opposed to the whole outfit, and its up to you to interpret the rest.

posted over 4 years ago
 
chachadiva
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chachadiva
posts: 10

I agree with kristameth.. I’m not as bothered by the creep-factor as much as the fact that the photos don’t really sell the item for me. As for the argument that sex sells, is that really necessary for AA? They sell a lot of basics in several colours that you might have a hard time in other stores… they definitely wouldn’t lose customers if they went from the provocative advertising they do now to a more professional approach.

posted over 4 years ago
 
Vampira
Style_council
Vampira
posts: 47

i actually posted something like this its funny you bring it up. lots of their shots are creepy pedofile shots, really sexual. it must be awkward to model and just be asked to do all these provocative posses.

posted over 4 years ago
 
A_not_B
Style_council
A_not_B
posts: 3

I hate them, plus either their lead photographer or head of the company (I don’t remember which) gets in trouble for sexual harassment a lot. I feel really embarrassed when I ask for gifts from AA ‘cause I know my parents really don’t like going to the website.

posted over 4 years ago
 
lelizabethd
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lelizabethd
posts: 7

a number of the models are actually porn stars.

posted over 4 years ago
 
chloie
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chloie
posts: 24

i like it . most of the girls are actually real looking. so thats good.

posted over 4 years ago
 
97972
New_user 97972 is new to Chictopia!

Make Her Feel Welcome with Chic Points
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97972
posts: 19

their stuff is amazing, but the ads are unnecessary :| they scare me sometimes….

posted over 4 years ago
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