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milkandroses
Style_council
milkandroses
posts: 5

I haven’t been into personal fashion websites such as this one for very long, but I have come to the conclusion that I absolutely HATE American Apparel’s advertising! As much as I support goods made in the USA, whenever I see an American Apparel advertisement (which is rampant on Chictopia and StealHerStyle) I get pissed off because their advertising scheme is to take shi**y Polaroid quality pictures of women wearing their barely-there clothing. Yes, I understand that they’re trying to sell a undergarments and such most of the time, but what is the necessity of advertising with pictures of young women wearing just a pair of new lace shorts and nothing else? And it’s not like this is on ESPN.com or anything – these advertisements are on websites whose users are a majority of women! Why does American Apparel think that half naked women are going to help sell their product? I really don’t know. . . . . Those are my thoughts. What are yours?

posted about 2 years ago
1
canyoupasstheglitter
Style_council
canyoupassth...
posts: 380

I totally agree with you. They’re ads are very racy and scandalous, and it really degrades women. However American Apparel is a really down-to-earth company, such as hiring immigrants and giving them a very clean facility to work in. But honesty, I think they could change their ads.

posted about 2 years ago
 
catiebeatty
Forum_moderator
catiebeatty
posts: 1333

Why can’t women use their bodies the way they want to? I think women should respect themselves and not do things they find uncomfortable, but also I don’t think you should follow exactly what society tells you to do. The women in the ads choose to do those ads. They’re not sex slaves and they’re not embarrassed about their “assets.” One of the models even has an account here on Chictopia! She’s actually a Style Icon! And if you’ve ever opened a French Vogue, you may recall the amazing amount of breasts in that magazine. Is it any different? No, not really.

Sex sells and always has, even in a country as ashamed of sexuality as America is.

posted about 2 years ago
 
F4SHI0N
Style_council
F4SHI0N
posts: 620

I completely agree with you!these ads make me turn my head away, I don’t see how they would attract chic girls to their product!

posted about 2 years ago
 
semiichaotic
Style_council
semiichaotic
posts: 38

I think it’s interesting to see how much debate there is over the nature of American Apparel’s ads, yet all heads turn when a Victoria’s Secret ad shows up, and we marvel at the beauty in an Italian Vogue photo shoot. American Apparel shoots can be quite racy, but I think there needs to be respect for the company that they show women as they are. No Photoshop, or 6-foot, 120 pound models. It may not be something I want to stare at all day, but it’s America. Can’t do anything about it anyways.

posted about 2 years ago
 
catiebeatty
Forum_moderator
catiebeatty
posts: 1333

Semichaotic, that’s my argument exactly! How is it any different from VS Fashion Shows that are broadcast on national television (fewer bare nipples, but still, we all get what lingerie is for).

You also made a really good point about how they use natural women. Many of the models are very normal looking, and I like that. They don’t make me feel worse about myself on those occasional days when I’m feeling insecure

posted about 2 years ago
 
milkandroses
Style_council
milkandroses
posts: 5

I do support what I suppose I’ll call their “work ethic” and how American Apparel uses models that are like you and I. . . But it’s always two steps forward and one step back with them.

posted about 2 years ago
 
Off4thandGraham
Style_council
Off4thandGraham
posts: 147

I agree I think a lot of it is for shock value, they can sell just as much maybe even more if they were to put a little more clothes on there women.

KimberlyLove

posted about 2 years ago
 
mercik
Style_council
mercik
posts: 211

Wow am I the only one who doesn’t see anything sexual in the ads?
I see them more as fun/quirky/
And the models they use are a lot bigger and less perfect than a lot of other places.
I think they show a lot of ads of bras, swimsuits, undies and hoisery because women LOVE to shop
For those personal items.

posted about 2 years ago
 
thelovehanger
Style_council
thelovehanger
posts: 621

I honestly don’t mind the ads although I was shocked one time to see pubic hair on their site once for undergarments. That shocked me a bit! But I do like the fact that the people who pose for AA are real and curvy.

posted about 2 years ago
 
BeckyBedbug
Style_council
BeckyBedbug
posts: 391

I completey agree Catie!

I can’t stand this whole thing where people are up in arms about “women being expoited” and “pandering their sexuality to men” every time they see an inch of thigh.

Surely the very fact that they are on a mostly-woman dominated site goes against this.

From an advertising view, the point is that women see the adverts and think “wow, they’re having so much fun. They look beautiful. They look confident. I want to be like that. I’m going to get me some American Apparel”. Of course, it’s more sophisticated than that but that’s the basic idea.

It’s just advertising. I don’t see a problem with it. I kind of like it if anything. Women SHOULD be comfortable with their bodies. Hiding them away 1800s-style isn’t going to achieve that.

posted about 2 years ago
 
ToujoursFabulous
Style_council
ToujoursFabu...
posts: 15

The adverts are practically pornographic. The models are beautiful but the adverts are really using the mantra that sex sells. You would think their advertising agencies could come up with something more creative.

posted about 2 years ago
 
tightsandtea
Style_council
tightsandtea
posts: 1063

the founder was accused of sexual assault by four former models. so to say the ads are 100% “for women by women, women expressing their sexuality and not exploiting it” wouldn’t really be an accurate statement. when a woman is bent over, legs split with her lady-junk peeking through and breasts exposed—the intent is sexual provocation. you can do nudity without objectification. irrespective of whether or not the ads directly cater to men, they scream “ladiesss, all we care about are your bodies!”. they’re no better or worse than VS, other than vulgarity.

if they want shock value, they could go along the lines of united colors of benetton for advertising—I mean, there’s a difference between this and this or this. lol though most of the time when I see their ads, I think ‘fugly clothes!’ not ‘ooh sexy!’

posted about 2 years ago
 
catiebeatty
Forum_moderator
catiebeatty
posts: 1333

I don’t agree with objectifying women and am not a huge fan of vulgar advertisements, like the one inked above, but also I don’t see the difference between AA ads and pictures like this and this . Or how about these super suggestive Calvin Klein ads featuring Lara Stone? How about some greasy Rihanna boobies? My point: American Apparel is not the only company to use sex to sell their product, nor are they any more vulgar.

The founder is a creep, but he’s not the creative director, and, according to Wikipedia none of the sexual harassment charges have ever been proven and most of the cases were thrown out.

posted about 2 years ago
 
Reybeltane
Style_council
Reybeltane
posts: 1490

I’m on the fence about American Apparel too, lately. I love their skirts and have a few that have lasted me forever. If only the quality of their ads was like the quality of their clothes. But honestly I have to agree with the girl above me—they’re not the only company using vulgar poses/states of dress to get people’s attention. They’re just the one that advertises most on this site.

posted about 2 years ago
 
tightsandtea
Style_council
tightsandtea
posts: 1063

I definitely agree most ads using females go by the motto that sex sells, but I would say they’re AA ads are a little more vulgar in what they expose—i.e. pubic hair and nipples. though I haven’t seen anything appalling recently, I think they’ve toned it down a little.

posted about 2 years ago
 
milkandroses
Style_council
milkandroses
posts: 5

Just this weekend I went to Chicago with my family and my dad recommended that we went to American Apparel. I adamantly told him about how I’m against their advertising and he opted to eat insead. lol.

posted about 2 years ago
 
KateSeverson
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KateSeverson
posts: 56

I don’t understand how pubic hair and nipples are vulgar.

You have them, I have them, does that mean we’re vulgar? This whole debate is relative. I suppose if you’re uncomfortable with the idea of pubic hair then maybe it does seem vulgar to you, but really it’s a woman’s natural body and I find nothing repulsive about it. I occasionally shop at AA, though I’m not a huge fan of all their clothing, but I don’t find their ads repulsive in any way.

posted almost 2 years ago
 
AnErin
Style_council
AnErin
posts: 123

With some of their underwear, yeah when you can see pubic hairs or the skin around their anus, it is pushing things a bit. Sure a photo of a butt might be necessary to advertise undies but you would think their ob/gyn took the photos.

posted almost 2 years ago
 
BeckyBedbug
Style_council
BeckyBedbug
posts: 391

I’m with you CrossMyHeart!

Surely it’s more demeaning to women to say pubic hair is repulsive? I say good on them for showing a natural women’s body rather than pornstar-smoothness!

posted almost 2 years ago
 
TiernyTeanea
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TiernyTeanea
posts: 3

I disagree honestly don’t think the the advertisements are really focused on “sex sells” or are trying to degrade women. I think they are just taking a different approach to how clothing is sold online. I don’t know about you, but when I see a pair of shorts for sale, but they’ve paired then with a top that doesn’t work with the shorts, it make me like the shorts less. They have chosen to have the model wear the only piece that they are trying to sell.

posted almost 2 years ago
 
browneyes
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browneyes
posts: 2372

I don’t see any men doing stuff like this on their ads though?

posted almost 2 years ago
 
tightsandtea
Style_council
tightsandtea
posts: 1063

@crossmyheart I think you misunderstood my point—which is that line lies between exploitation and art, not “a woman’s natural body isn’t beautiful”, or “gee that’s so 18th century”. it’s not about what’s revealed, it’s about how. although many ads do play on sexuality, the women in AA ads aren’t portrayed as strong females—just blatantly violable objects. the excessively explicit body parts only further convey that message.
voyeurism, of that extent or any, really does have societal impacts that shouldn’t be brushed under the carpet or mistaken for prudity.

posted almost 2 years ago
 
itshayliebrooke
Style_council
itshayliebrooke
posts: 186

I’m kind of torn on this. I don’t like American Apparel just because I think that what they sell is overpriced basics, but I am also not a fan of their advertisements. On the other hand, their ads obviously work, because lots of people shop at American Apparel. I think that there are always going to be companies who put out questionable ads which some people may not agree with, but there is no use dwelling on them, because it’s not going to change any time soon.

posted almost 2 years ago
 
HighHeelShoes
Style_council
HighHeelShoes
posts: 19

I think some of you are missing the point of these adverts – ads are featured on sites visited mainly by young women. The models are very beautiful and are wearing the shorts, the tops that American Apparel are trying to sell The message is " buy these shorts and you will look as beautiful and as sexy the model. " – it is pandering the the average female’s desire to look sexy and attract men – Are young women that gullible that they fall that kind of message ? Yes they are and that is why Amercan Apparel are so sucssesful and will keep making these ads

posted almost 2 years ago
1
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