Sixteen finalists will be chosen to advance by the Aveda Canada Creative Team. The public will vote online to send their four favourite hopefuls to compete in the final round of competition. The top 5 aspiring hairstylists in each region will compete at a live style-off and runway show where an esteemed panel of style and beauty judges will select the winners.
Videos must be submitted online on the Born To Style website by March 1, 2013.
The finale runway shows will be hosted in May 2013. Judges include, Ray Civello, President & CEO of Aveda Canada, Melissa Hill, Salon Magazine Editor-in-Chief, and Kristjan Hayden, editorial hairstylist and Creative Director for Civello Salon & Spas.