AKIRA, Chictopia and Jeffrey Campbell are collaborating to create a styling competition for only the most
daring and innovative fashionistas. We are looking for in-the-know style-setters who are willing to take the
reins and realize their vision for the future of Jeffrey Campbell footwear. This is a one-of-a-kind opportunity to become the designer of your dreams and have a pair of Jeffrey Campbell shoes based off your
Two Winners will be chosen for The Jeffrey My Way Contest and receive an exclusive "Question & Answer" session with Jeffrey Campbell, a pair of Jeffrey Campbell shoes and a pair of the winning design. First place winner will be able to name the shoe after his/her creation and have the design be manufactured. Second prize winner will have the design featured in Jeffrey Campbell's blog.
Applicants should submit their application to Chictopia.com for review. The winning design will be sold exclusively at AKIRA Footwear locations in Chicago (1849 W. North Ave. - 122 S. State St. - 668 W. Diversey Parkway) and online at ShopAKIRA.com.
In order to be considered for the competition, follow these three steps:
Step 1: PICK ONE OF THESE SHOE SKELETONS
Step 2: SUBMIT YOUR FOOTWEAR ILLUSTRATION
To show us your true Jeffrey Campbell style take one of the shoe skeleton provided above, and create an
illustration. The Footwear Illustration could be a simple sketch or an Adobe Illustrator document.
UPLOAD YOUR PHOTO to your Chictopia blog as a "Chic Have" and mark your style as Jeffrey My Way.
Step 3: SUBMIT YOUR STATEMENT OF STYLE
In your blog post, write your Statement of Style. The Statement of Style will explain the inspiration behind the shoe. This could be a collage, a short story,
or a series of pictures that served as food for your creative thought. In this part of the competition, you
have the chance to flaunt your sense of style and go the extra mile. Keep the creative juices flowing and
let your vision shine! Think about what will define your shoe and what will make it stand out. Is your shoe
romantic? daring? sexy? or sweet? Statements of Style will make or break the competition, so be sure to
let us know exactly what your JC design is all about.
Entries will be judged on their innovation, creativity and vision. The Contest will begin on August 1, 2010 and run until August 31, 2010. The winner can submit a list of names they would like for the shoe and then AKIRA/Jeffrey Campbell will pick the name. The Q&A will be with Jeffrey Campbell's Creative Director Ty McBride. The interview will be posted once the shoe is made.