The Breton trend first surfaced on Chictopia's streetstyle gallery in Summer 2010 seen on blogger deerdairy. She wore her blue H&M breton top with a brown vintage from Ebay leather pants, beige vintage satchel bag, and black Topshop loafers shoes. Since then, Breton clothing has grown in popularity as bloggers from London, Tallinn, and London have discovered them. Breton clothing is generally seen in chic, casual, and basic style. Popular brands of Breton clothing are Zara, asos, thrifted, Topshop, and H&M.
There are currently 27 streetstyle photos of bloggers wearing Breton clothing. Most recently, blogger POunpuu of bowtiediary.blogspot.com styled her H&M breton shirt with a Monton coat, house jeans, and Atmosphere bag.