Boyfriend Jackets first surfaced on Chictopia's streetstyle gallery in Winter 2010 seen on blogger Aphrodite. She wore her black Stella McCartney boyfriend jacket with a white Matthew Williamson stars blouse, black Mango skinny jeans, and brown Marni thin belt. Since then, Boyfriend Jackets have grown in popularity as bloggers from Los Angeles, South YK, and Somewhere have discovered them. Boyfriend Jackets are generally seen in casual, chic, and androgynous style. In August 2011, Chictopia wrote an editorial about How To Wear Your Boyfriend's Jacket. Popular brands of Boyfriend Jackets are vintage, Max Studio, thrifted, Topshop, and Zara.
There are currently 20 streetstyle photos of bloggers wearing Boyfriend Jackets. Most recently, blogger irisanddaniel of wehavenostyle.com wore his army green Urban Outfitters boyfriend jacket in a streetstyle look.