Boyfriend Jackets first surfaced on Chictopia's streetstyle gallery in Winter 2010 seen on blogger Aphrodite. She wore her black Stella McCartney boyfriend jacket with a white Matthew Williamson stars blouse, black Mango skinny jeans, and brown Marni thin belt. Since then, Boyfriend Jackets have grown in popularity as bloggers from Los Angeles, Edinburgh, and Manchester have discovered them. Boyfriend Jackets are generally seen in casual, basic, and chic style. In August 2011, Chictopia wrote an editorial about How To Wear Your Boyfriend's Jacket. Popular brands of Boyfriend Jackets are Mossimo for Target, H&M, thrifted, Topshop, and Zara.