The Boater trend first surfaced on Chictopia's streetstyle gallery in Spring 2010 seen on Ludlow, Shropshire, UK blogger llymlrs of llymlrs.com. She wore her beige Primark boater hat with a black H&M panelled body con skirt and white new look cropped moustache t-shirt. Since then, Boater clothing has grown in popularity as bloggers from Neptune, South Tangerang, and Bath have discovered them. Boater clothing is generally seen in vintage, chic, and casual style. Popular brands of Boater clothing are Urban Outfitters, Forever 21, thrifted, vintage, and wholesale.
There are currently 240 streetstyle photos of bloggers wearing Boater clothing. Most recently, blogger BriarRose of thebriarroseblog.com wore her asos boater hat with a Dr Martens black shoes, wildfox couture rose sweater, and Ebay lip clutch bag.