Since launching in July 2007 Yuki Tokyo and Cecil Tokyo have seen great success in Topshop and boutique shops in the UK, Europe and worldwide.
Worn regularly by celebrities. Miley Cyrus, Sienna Miller, Kelly Osbourne and Peaches Geldof, Denise Van Outen.
Our influences for the Yuki brand stem from the Shibuya street of Tokyo known as the most colourfull and busiest district in Japan and birthplace to many fashion trends.
The Yuki collection represents smart and chic womenswear. It consists of simple cuts asymmetric styles with a unique quirky flair. It brings a variation of smart daywear through to evening wear. Yuki stands out in the crowd with its simple yet effective details. It has a mix and match look which creates Individuality along with femininity.
Our target customer is a female who is confident and likes to be individual. She does not want to try too hard to impress. She loves Yuki with its effortless, sophisticated yet still fun look.
Yuki signature garments are oversized cardigans, asymmetric tunics and dresses with layered and folded details not forgetting the gorgeous frills. Quirky oversized pockets and bow detailing gives Yuki the perfect finishing touch. Yuki focus’s on simple lines with unique flattering silhouettes which create easy chic.
