Winter Jeans first surfaced on Chictopia's streetstyle gallery in Fall 2008 seen on London blogger Galagonzalez. She wore her aa jeans with a Tod Lynn blazer and Unconditional t-shirt. Since then, Winter Jeans have grown in popularity as bloggers from Los Angeles, New York, and London have discovered them. Winter Jeans are generally seen in casual, chic, and comfortable style. Popular brands of Winter Jeans are Levi's, Topshop, Forever 21, H&M, and Zara.
There are currently 14867 streetstyle photos of bloggers wearing Winter Jeans. Most recently, blogger Fashionella of cooknfashion.blogspot.co.il styled her dark gray H&M jeans with a tawny pull&bear blazer.