Weekday clothing first appeared on Chictopia's streetstyle gallery in Winter 2009 seen on Stockholm blogger sillyeuropean. She styled her gray weekday large pants with a red pattern vintage blouse and red Din Sko shoes. Since then, Weekday clothing has grown in popularity as bloggers from Stockholm, Helsinki, and Los Angeles have discovered them. Weekday clothing is generally seen in casual, chic, and urban style. Popular types of Weekday clothing are jeans, pants, tops, shirts, and t-shirts. Similar brands include GINA TRICOT, Monki, acne, and asos.
There are currently 350 streetstyle photos of bloggers wearing Weekday clothing. Most recently, blogger barbroandersen of barbroandersen.com rocked her periwinkle weekday t-shirt with a black Selected Femme boots, black Diesel jeans, and black Object jacket.