Urban Coats first surfaced on Chictopia's streetstyle gallery in Spring 2008 seen on Berkeley blogger annabel of blushingambition.blogspot.com. She wore her black H&M trench coat with a black American Apparel leotard top, black handmade high-waisted skirt, and black thrifted lace-up booties shoes. Since then, Urban Coats have grown in popularity as bloggers from San Francisco, Montreal, and Madrid have discovered them. Popular brands of Urban Coats are Topshop, Mango, vintage, H&M, and Zara.
There are currently 1504 streetstyle photos of bloggers wearing Urban Coats. Most recently, blogger Laura86 of livinginashoe.com rocked her beige Front Row Shop coat with a blue Zara shirt.