Urban coats first surfaced on Chictopia's streetstyle gallery in Spring 2008 seen on Berkeley blogger annabel of blushingambition.blogspot.com. She wore her black H&M trench coat with a black American Apparel leotard top, black handmade high-waisted skirt, and black thrifted lace-up booties shoes. Since then, Urban coats have grown in popularity as bloggers from San Francisco, Madrid, and London have discovered them. Popular brands of Urban coats are Topshop, Mango, vintage, H&M, and Zara.
There are currently 1409 streetstyle photos of bloggers wearing Urban coats. Most recently, blogger mayo_wo of mellowmayo.com rocked her black house of v coat with a navy Chicwish shirt and eggshell Miu Miu heels.