Urban Coats first surfaced on Chictopia's streetstyle gallery in Spring 2008 seen on Berkeley blogger annabel of blushingambition.blogspot.com. She wore her black H&M trench coat with a black American Apparel leotard top, black handmade high-waisted skirt, and black thrifted lace-up booties shoes. Since then, Urban Coats have grown in popularity as bloggers from San Francisco, Guangzhou, and Jamaica Plain have discovered them. Popular brands of Urban Coats are Forever 21, Mango, vintage, H&M, and Zara.
There are currently 1103 streetstyle photos of bloggers wearing Urban Coats. Most recently, blogger inspirafashion styled her crimson Topshop wool coat with a black French Connection high-waisted zipped lily jeans, brown Goorin Bros. hat, and black coach thrifted bag.