Urban Coats first surfaced on Chictopia's streetstyle gallery in Spring 2008 seen on Berkeley blogger annabel of blushingambition.blogspot.com. She wore her black H&M trench coat with a black American Apparel leotard top, black handmade high-waisted skirt, and black thrifted lace-up booties shoes. Since then, Urban Coats have grown in popularity as bloggers from San Francisco, London, and New York have discovered them. Popular brands of Urban Coats are Topshop, Mango, vintage, H&M, and Zara.
There are currently 1313 streetstyle photos of bloggers wearing Urban Coats. Most recently, blogger paxie_aiza of aisaipac.com wore her camel the ramp crossings coat with a black Ever New shorts, camel fly shades sunglasses, and off white Tutuum flats.