Urban Flats first appeared on Chictopia's streetstyle gallery in Winter 2011 seen on Guangzhou blogger Yan of aeccrnticgirl.blog.163.com. She styled her camel H&M flats with a peach Monki oversized sweater, navy chapel' leggings, and black rubi bag. Since then, Urban Flats have grown in popularity as bloggers from Montreal, Manila, and Madrid have discovered them. Popular brands of Urban Flats are Aldo, Urban Outfitters, Topshop, H&M, and Zara.
There are currently 443 streetstyle photos of bloggers wearing Urban Flats. Most recently, blogger inspirafashion styled her black Marc Fisher sequin flats with a heather gray Crossroads Trading boyfriend coat, teal H&M floral top, and black West Egg Jewelry button ring.