Unbranded Hats first surfaced on Chictopia's streetstyle gallery in Summer 2014 seen on Yogyakarta blogger MarlaSinger of theversicle.com. She wore her black unbranded felt floppy hat with a black H&M faux leather biker jacket, black Yves Saint Laurent vintage sling worn as clutch bag, and crimson asos president platform heels. Since then, Unbranded Hats have grown in popularity as bloggers from Jakarta, Indonesia, and Bandung have discovered them. Unbranded Hats are generally seen in casual, bohemian, and comfortable style. Popular types of Unbranded Hats are bowler, wool, knitted, beanie, and fedora. Blogger's favorite colors are black, beige, red, and silver.