The Turban trend first surfaced on Chictopia's streetstyle gallery in Fall 2009 seen on blogger Aphrodite. She wore her black From Oman turban with a black Mango top, black Mango shiny tights, and black rayban wayfarer sunglasses. Since then, Turban clothing has grown in popularity as bloggers from Los Angeles, Manila, and Manila have discovered them. Turban clothing is generally seen in chic, bohemian, and casual style. In July 2010, Chictopia wrote an editorial about go buy now: turban hat. Popular brands of Turban clothing are H&M, DIY, asos, Forever 21, and vintage.
There are currently 423 streetstyle photos of bloggers wearing Turban clothing. Most recently, blogger Laura86 of livinginashoe.com styled her black Choies turban hat with a black Choies romper and black Zara pumps.