Theory Jackets first surfaced on Chictopia's streetstyle gallery in Fall 2010 seen on Los Angeles blogger HallieDaily of halliedaily.com. She wore her Theory cropped trench jacket with a H&M maxi dress, Catarzi floppy hat, and Bakers clutch accessories. Since then, Theory Jackets have grown in popularity as bloggers from New York, Los Angeles, and St. Paul have discovered them. Theory Jackets are generally seen in chic, casual, and urban style. Popular types of Theory Jackets are blazer, leather blazer, trench, denim jacket, and army. Blogger's favorite colors are black, olive green, blue, and deep purple.
There are currently 78 streetstyle photos of bloggers wearing Theory Jackets. Most recently, blogger HollyDolly of hollydollyblog.com styled her olive green Theory jacket with a brown Sorel boots, brown Target scarf, and black Forever21 skirt.