TheIT Bags first surfaced on Chictopia's streetstyle gallery in Spring 2011 seen on Somerville blogger HollyDolly of hollydollydarling.com. She wore her beige theIT bag with a beige Blowfish shoes, thrifted leopard shirt, and red Urban Outfitters pants. Since then, TheIT Bags have grown in popularity as bloggers from Charlotte, Somerville, and San Francisco have discovered them. TheIT Bags are generally seen in chic, casual, and business style. Popular types of TheIT Bags are bossi bag, quilted leather, and quilted. Blogger's favorite colors are tan, black, and beige.
There are currently 44 streetstyle photos of bloggers wearing TheIT Bags. Most recently, blogger HollyDolly of hollydollydarling.com styled her tan theIT bag with a yellow Forever 21 jacket, yellow Accessorize romper, and light brown Blowfish heels.