Summer Jeans first surfaced on Chictopia's streetstyle gallery in Fall 2008 seen on Edmonton blogger jenesaisquoi. She wore her blue BDG jeans with a black American Apparel thong bodysuit intimate, black BCBGgirls platform suede pumps shoes, and black vintage leather tassel earrings. Since then, Summer Jeans have grown in popularity as bloggers from Los Angeles, Jakarta, and San Francisco have discovered them. Summer Jeans are generally seen in casual, chic, and comfortable style. Popular brands of Summer Jeans are Topshop, Levi's, Forever 21, H&M, and Zara.