Summer Coats first appeared on Chictopia's streetstyle gallery in Fall 2008 seen on Edmonton blogger jenesaisquoi. She styled her black H&M cotton motorcycle coat with a black American Apparel lame leggings pants, black vintage pink and green print top, and white vintage high heels pumps shoes. Since then, Summer Coats have grown in popularity as bloggers from London, San Francisco, and Norway have discovered them. Summer Coats are generally seen in chic, casual, and classic style. Popular brands of Summer Coats are thrifted, Topshop, vintage, H&M, and Zara.
There are currently 900 streetstyle photos of bloggers wearing Summer Coats. Most recently, blogger fashioncoolture of fashioncoolture.com.br rocked her aquamarine Puma coat in a streetstyle look.