Summer coats first appeared on Chictopia's streetstyle gallery in Fall 2008 seen on Edmonton blogger jenesaisquoi. She styled her black H&M cotton motorcycle coat with a black American Apparel lame leggings pants, black vintage pink and green print top, and white vintage high heels pumps shoes. Since then, Summer coats have grown in popularity as bloggers from San Francisco, London, and Norway have discovered them. Summer coats are generally seen in chic, casual, and classic style. Popular brands of Summer coats are thrifted, Topshop, vintage, H&M, and Zara.
There are currently 840 streetstyle photos of bloggers wearing Summer coats. Most recently, blogger CouleurSpleen of couleurspleen.blogspot.com wore her black Front Row Shop long vest coat with a charcoal gray asos maxi dress dress, turquoise blue second hand printed shirt, and light purple second hand printed scarf.