Summer Bags first surfaced on Chictopia's streetstyle gallery in Fall 2008 seen on Berkeley blogger connie. She wore her black Alexander Wang leather bag with a white The Row burnout shirt, black American Apparel pencil skirt, and Target chain necklace. Since then, Summer Bags have grown in popularity as bloggers from Los Angeles, London, and Manila have discovered them. Summer Bags are generally seen in chic, casual, and comfortable style. Popular brands of Summer Bags are Louis Vuitton, Chanel, H&M, Zara, and vintage.