The style icon trend first surfaced on Chictopia's streetstyle gallery in Summer 2011 seen on Manila blogger paxie_aiza of aisaipac.com. She wore her black Genevieve style icon necklace with a carrot orange Penshoppe plaid shirt, black vintage vest, and dark brown tinjaman.multiply.com fringe wedges. Since then, Style icon clothing has grown in popularity as bloggers from Manila have discovered them. Style icon clothing is generally seen in preppy style. In December 2013, Chictopia wrote an editorial about Interview with Style Icon Kelli Murray. A popular brand of Style icon clothing are Genevieve.
There is currently 1 streetstyle photo of bloggers wearing Style icon clothing.